Signature Boston
Events Calendar 2016

Exhibition & Event Sales

June 20, 2019

In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

The CEM Learning Program is the educational program designed for exhibition industry professionals. Sign up for “Exhibition and Event Sales,” brought to you by the Southwest Chapter of IAEE (SWIAEE) on June 20, 2019 in Cypress, CA (Orange County).


GES Offices Cypress, CA
5560 Katella Avenue
Cypress, California 90630


8:30 a.m. – 4:30 p.m.


Randy Bauler, CEM