Signature Boston
Events Calendar 2016

Experience: The New Status Symbol – Using Science to Design With Confidence – Southwest Chapter

February 27, 2018

In today’s experience-driven world, engaging and motivating your meeting and incentive guests is essential. However, only leaning on best practices can create a sense of “better sameness,” resulting in disappointed guests. How do you ensure positive guest experience, brand alignment and business objectives are achieved? By applying experience design principles based on neuroscience that engage your guests in deeper more meaningful ways.

Join Greg Bogue, Chief Experience Officer from Maritz Global Events, for an interactive session on event design. After introducing seven science-based design principles we’ll move into a hands-on design session to create an event that has lasting and meaningful impact for your guests.

– Learn the power of a single word and how it can define your event.
– Experience journey-mapping and guest-centered design and how to apply it.
– Understand the phases of the guest journey and how to design a successful event.


Porsche Experience Center
19800 S Main Street
Carson, California 90745, USA


11:30 AM – 3:00 PM (Pacific Time)