July 11, 2019
Presented by Joe Colangelo, MBA, CEO – Bear Analytics and Nicole Bowman, MBA, VP of Marketing and Communications – IAEE
Attendee data is a blessing and a curse for most exhibition organizers. In theory, more data represents more opportunities for applying laser-focused marketing tactics, identifying specific attendee behaviors and growing a show. In reality, it’s a challenge to organize, analyze and deploy attendee data.
Although IAEE had, over the years, amassed a large and diverse attendee-data pool for its marquee event(Expo! Expo!) it was unable to more thoroughly tap into the trends, behaviors and patterns lying just below the surface. The volume of data made it difficult for marketers to access specific attendee segments easily, and staff and data-analysis expertise were in short supply.
From this webinar you’ll learn:
12:00 p.m. – 1:00 p.m. CST