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Events Calendar 2016

How to Build a Better Exhibitor Communications Plan

March 2, 2022

Now more than ever, your exhibitors need to hear from you. However, it can be tough to find the time, topic ideas and (let’s be honest…) motivation required to be consistent with your communications, especially when it feels like exhibitors don’t even bother reading emails, right? Instead, let’s start your exhibitor communications plan together. With the proper framework, plus helpful tips and tools, keeping in touch with exhibitors is sure to be easier and more enjoyable moving forward. Join Robyn Davis, CPTD with Exhibitors WINH, LLC and IAEE’s 2021 Educator of the Year, as she takes you through crucial elements of creating a top notch exhibitor communications plan that will strengthen relationships and create additional future success.

After participating in this session, you will be able to:

  • List valid reasons why exhibitors don’t always read your emails or heed your advice, and note other important considerations;
  • Determine potential topics/themes, timing, and communication methods you might consider utilizing as you structure your exhibitor communications plan for 2022 and beyond;
  • Identify quick tips and tools to help you get it all done, even with limited availability, staff, budget, and other resources.

IAEE Webinars are FREE to members and available to non-members for $49.


10:30 AM – 11:30 AM CT | 11:30 AM – 12:30 PM ET | 8:30 AM – 9:30 AM PT | 4:30 PM – 5:30 PM GMT | 12:30 AM – 1:30 AM for Singapore and Beijing (GMT + 8