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Events Calendar 2016

IAEE Special Webinar Series Building Relationships That Last – Part 2 – Build Relationships with Your Ideal Buyers

September 9, 2021

Times sure have changed in the past year. Businesses changed and people always seem to be changing. What doesn’t change is the value of building trusted relationships with customers colleagues, vendors. In a world where practically everything can be automated, commoditized or outsourced, trusted relationships are the constant – the North Star – that change the growth trajectories of individuals and companies. Are you wanting to improve your business relationships and deepen opportunities to connect with your clients, customers and teams to maximize your value propositions?

Business Relationship Expert, Ed Wallace, Managing Director, AchieveNEXT® Relational Capital, is back for Part 2 of this series. Now that you know how to accelerate relationship capital, how will you make it work for you? Ed will teach you the next step as you move up the Relational Ladder® – developing credibility for yourself and your offerings through strong discovery and qualifying questions targeted at your ideal buyers’ Relational GPS®.

Learner Objectives:

  • Create targeted conversations aligned with the Relational GPS of each targeted buyer persona;
  • Deliver strong discovery questions – stop asking “What’s keeping you up at night?”;
  • Qualify your prospect using the simple B.A.N.T. approach.

IAEE webinars are free to members and available to non-members for $49.

NOTE – You can watch any of the 3-part series, even if you missed one. Recordings are available at


12:00-1:00 PM CST