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Events Calendar 2016

Influencer Marketing: A Case Study from Expo! Expo! 2023

February 29, 2024

Webinar Description:

In this dynamic landscape of event marketing, marketers have many tools available at their disposal to effectively market events, driving engagement and attendance but none are quite as effective as influencer campaigns, when done right. Join IAEE and Snoball as we take a deep dive into IAEE’s Expo! Expo! 2023 marketing campaign to learn how the Snöball’ platform was used to drive attendee registration and elevate brand recognition for what is hailed as the “show for shows.”

After participating in this webinar, you will be able to:

  • Discover the artistry behind crafting compelling narratives, harnessing the influence of industry thought leaders, and orchestrating seamless interactions with the target audience.
  • Uncover the strategic maneuvers, data-driven insights, and creative ingenuity that propelled Expo! Expo! 2023.
  • Use this case study as a tool to create and implement influencer marketing strategies of your own for your shows.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



Nicole Bowman, MBA, CEM-AP, Vice President of Marketing & Communications, IAEE

Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE.

She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing, as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.


Rachel Stephan, DES, EWD – Snöballer-in-Chief, Snöball

Rachel is an event marketing strategist, event tech startup founder and industry speaker on topics that cover event marketing and influencer marketing. When meeting planners and association professionals need to get more butts in seats, they call Rachel!

She is a force to be reckoned with, whipping up creative solutions to event marketing challenges for 22+ years. Always looking for new ways to supercharge attendee acquisition, she used the experience from hundreds of campaigns to pioneer a new chapter in event marketing: the award-winning Snöball event marketing platform. The secret to her success -fueling clever, cutting-edge digital marketing tactics with the human-2-humanvalues that the events industry is based on.




10:30 AM – 11:30 AM CT | 11:30 AM – 12:30 PM ET | 8:30 AM – 9:30 AM PT | 4:30 PM – 5:30 PM GMT | 12:30 AM – 1:30 AM for Singapore and Beijing (GMT + 8)