Influencer Marketing: Everything You Always Wanted to Know (But Were Afraid to Ask)

August 10, 2022

Influencer marketing may seem like a strategy reserved for mega-brands who partner with content creators with millions of followers, but it can, in fact, be a surprisingly accessible way to get your audience engaged with your message, product or event, and increase overall ROI. In this webinar we unleash the ins and outs of influencer marketing and how it can take your digital event marketing plan to the next level.

After participating in this session, you will be able to:

• Get Started: Defining the term ‘influencer’ and the benefits of influencer marketing
• Understand Game Changers: How the growth of influencers and short form video have impacted the digital marketing space
• Start a Master Plan: How to set up an influencer campaign for success, measure ROI and avoid pitfalls along the way

This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

IAEE Webinars are FREE to members and available to non-members for $49.

Where:

New Orleans Ernest N. Morial Convention Center and New Orleans & Company

Time:

10:30 AM – 11:30 AM CT | 11:30 AM – 12:30 PM ET | 8:30 AM – 9:30 AM PT | 4:30 PM – 5:30 PM GMT | 12:30 AM – 1:30 AM for Singapore and Beijing (GMT + 8)