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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260408T010708
CREATED:20250127T211001Z
LAST-MODIFIED:20250127T221223Z
UID:10000265-1737964800-1769533200@www.iaee.com
SUMMARY:Event Marketing: On-Demand
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omnichannel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/event-marketing-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260408T010708
CREATED:20250127T211525Z
LAST-MODIFIED:20250127T221501Z
UID:10000266-1737964800-1769533200@www.iaee.com
SUMMARY:Event Operations: On-Demand
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/event-operations-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260408T010708
CREATED:20250127T212528Z
LAST-MODIFIED:20250127T221607Z
UID:10000267-1737964800-1769533200@www.iaee.com
SUMMARY:Exhibition and Event Sales: On-Demand
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nDescribe the exhibition sales process\nIdentify and describe the key steps in the sales cycle\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nUnderstand partnership and sponsorship sale processes\nExplain the importance of providing stakeholders with measurable Return on Investment (ROI)\nExplain what is involved in creating an international sales strategy\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/exhibition-and-event-sales-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260408T010708
CREATED:20250127T213203Z
LAST-MODIFIED:20250127T221800Z
UID:10000268-1737964800-1769533200@www.iaee.com
SUMMARY:Facilities and Site Selection: On-Demand
DESCRIPTION:Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning\, including access for attendees of all populations\, organizational goals and objectives\, exhibitor/attendee needs\, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. \nAfter completing this course\, the participant should be able to: \n\nEvaluate and select a geographical location and a facility that meets the goals of the stakeholder\, as well as the exhibition and/or event\nDifferentiate between the types of facilities that host exhibitions and/or events\nDiscuss the similarities and differences between U.S. and non-U.S. facilities\nArticulate the value and economic impact of the exhibition on the host city\nIdentify potential revenue streams for facilities to aid in negotiations\nDiscuss and apply the key components of conducting a site visit\nGain an understanding of the essential elements required in a request for proposal (RFP)\nDiscuss the importance of both strategic and operational aspects of site selection\nIdentify members of the site-selection committee\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/facilities-and-site-selection-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_facilities-and-site-selection.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260408T010708
CREATED:20250127T213544Z
LAST-MODIFIED:20250127T221957Z
UID:10000269-1737964800-1769533200@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts: On-Demand
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management  \n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles  \n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts  \n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260408T010708
CREATED:20250127T213913Z
LAST-MODIFIED:20250127T222054Z
UID:10000270-1737964800-1769533200@www.iaee.com
SUMMARY:Floor Plan Development: On-Demand
DESCRIPTION:A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment\, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. \nAfter completing this course\, the participant should be able to: \n\nDefine elements of a successful floor plan\nAnalyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs\nIdentify factors that impact traffic flow on a floor plan to accommodate all populations of attendees\nIdentify the most common booths/stands used in a typical floor plan\nGain an understanding of safety protocols and procedures as they relate to floor plan development\nCreate a floor plan that incorporates the unique features of a venue or facility\nUnderstand and evaluate technology options and tools to maximize\, traffic flow\, sales\, and sponsorships\nIdentify various space assignment systems and how they affect the design of a floor plan\nAnalyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/floor-plan-development-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_floor-plan-development.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260408T010708
CREATED:20250127T214219Z
LAST-MODIFIED:20250127T220946Z
UID:10000271-1737964800-1769533200@www.iaee.com
SUMMARY:Housing and Registration Management: On-Demand
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/housing-and-registration-management-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260408T010708
CREATED:20250127T214927Z
LAST-MODIFIED:20250127T221722Z
UID:10000273-1737964800-1769533200@www.iaee.com
SUMMARY:Selecting Service Contractors: On-Demand
DESCRIPTION:A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate\, source\, and contract for the services and products needed to produce a successful event. \nAfter completing this course\, the participant should be able to: \n\nExplain the role and responsibilities of the official service contractor (OSC)\nIdentify the purpose and types of specialty contractors\nExplain the role and responsibilities of an exhibitor-appointed contractor (EAC)\nDetermine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process\nDiscuss the importance of identifying who handles what service and how this can impact services or costs\nArticulate how local labor regulations impact events\, including labor rights and labor laws\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/selecting-service-contractors-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_selecting-service-contractors.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251022T083000
DTEND;TZID=America/New_York:20251022T090000
DTSTAMP:20260408T010708
CREATED:20251002T182333Z
LAST-MODIFIED:20251002T182333Z
UID:10000422-1761121800-1761123600@www.iaee.com
SUMMARY:DC Chapter Event: Coffee Convo
DESCRIPTION:
URL:https://www.iaee.com/event/dc-chapter-event-coffee-convo-22oct25/
LOCATION:Virtual
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_DCMDVA.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251022T103000
DTEND;TZID=America/Chicago:20251022T113000
DTSTAMP:20260408T010708
CREATED:20250904T151645Z
LAST-MODIFIED:20250904T171336Z
UID:10000399-1761129000-1761132600@www.iaee.com
SUMMARY:AI Isn’t the Destination\, It’s How You and Your Events Keep Advancing
DESCRIPTION:Webinar Description: \nAI is no longer a futuristic concept\, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. The journey is far from over. In this session\, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation\, success\, and lessons learned that will inspire you to explore new tools and approaches. \nNancy Drapeau\, IPC and VP of Research at CEIR\, will share insights from CEIR’s August report\, which captured AI adoption trends. While the pace of change has only accelerated since then\, this session offers a timely look at how professionals are navigating the evolving AI landscape\, what’s working\, what’s not\, and what’s next. Nancy will be joined by the following three organizer professionals who will share how they use AI to support their job success as well as for their organizations and the events they run. \n\nRachel Grundner\, Director of Sales\, North American Trailer Dealers Association (NATDA)\nChris Pendley\, Director of Data & Digital Services\, Messe Frankfurt Inc.\nSteven Carlisle\, VP of Data\, Digital & Marketing\, North America\, CloserStill Media\n\nLearning Outcomes: \n\nLearn CEIR’s August report on AI adoption trends.\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
URL:https://www.iaee.com/event/ai-isnt-the-destination-its-how-you-and-your-events-keep-advancing-22oct25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251022T140000
DTEND;TZID=America/Chicago:20251022T150000
DTSTAMP:20260408T010708
CREATED:20250130T212211Z
LAST-MODIFIED:20251015T142122Z
UID:10000282-1761141600-1761145200@www.iaee.com
SUMMARY:MATSO Meets October - Virtual
DESCRIPTION:This virtual MATSO Meets is a Networking Discussion that offers community members a valuable opportunity to connect\, share ideas\, and exchange insights on key challenges and solutions facing major show organizers. Facilitated by MATSO Council Chair Lisa Malikow\, the session will begin with a central discussion topic\, and participants will have time to ask additional questions and topics they want to explore\, fostering an open and collaborative dialogue.
URL:https://www.iaee.com/event/matso-meets-october-virtual-22oct25/
LOCATION:Virtual
CATEGORIES:Events,MATSO Meets
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2025/02/MATSO-Meets-TMS_Logo_RGB-e1738871077224.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251022T170000
DTEND;TZID=America/Chicago:20251022T190000
DTSTAMP:20260408T010708
CREATED:20251020T183636Z
LAST-MODIFIED:20251020T183636Z
UID:10000443-1761152400-1761159600@www.iaee.com
SUMMARY:Mid-South Chapter Event: Chapter Kickoff Celebration
DESCRIPTION:
URL:https://www.iaee.com/event/mid-south-chapter-event-chapter-kickoff-celebration-22oct25/
LOCATION:Golf Club at Little Turtle-Hawthorne Ballroom\, 5400 Little Turtle Way\, Westerville\, OH\, 43081\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2025/07/iaee-chapter-social-profile-pic_Mid-South.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251023T080000
DTEND;TZID=America/Chicago:20251023T170000
DTSTAMP:20260408T010708
CREATED:20250825T204938Z
LAST-MODIFIED:20250825T204938Z
UID:10000397-1761206400-1761238800@www.iaee.com
SUMMARY:Attendee Acquisition Roundtable (AAR)
DESCRIPTION:Description:     \nAttendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives\, managers\, and marketing specialists who walk the walk. \nAAR’s facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization\, your event\, and your career. \nLocation:         Virginia Tech Executive Briefing Center\, Arlington\, VA \nCredits:           Eligible for 5.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/attendee-acquisition-roundtable-aar-23oct25/
LOCATION:Virginia Tech Executive Briefing Center\, Arlington\, VA\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251023T111500
DTEND;TZID=America/New_York:20251023T133000
DTSTAMP:20260408T010708
CREATED:20250925T184113Z
LAST-MODIFIED:20250925T184113Z
UID:10000415-1761218100-1761226200@www.iaee.com
SUMMARY:Southeastern Chapter Event: Educational Luncheon
DESCRIPTION:
URL:https://www.iaee.com/event/southeastern-chapter-event-educational-luncheon-23oct25/
LOCATION:Gas South District-Convention Center\, 6400 Sugarloaf Pkwy\, Duluth\, GA\, 30097\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_southeast.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251023T173000
DTEND;TZID=America/New_York:20251023T193000
DTSTAMP:20260408T010708
CREATED:20250923T155143Z
LAST-MODIFIED:20250923T155143Z
UID:10000409-1761240600-1761247800@www.iaee.com
SUMMARY:DC Chapter Event: Chapter Meetup-Happy Hour
DESCRIPTION:
URL:https://www.iaee.com/event/dc-chapter-event-chapter-meetup-happy-hour-23oct25/
LOCATION:Historic Old Town\, 421 Lee St\, Alexandria\, VA\, 22314\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_DCMDVA.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251024T130000
DTEND;TZID=America/Chicago:20251024T140000
DTSTAMP:20260408T010708
CREATED:20251002T180034Z
LAST-MODIFIED:20251002T180034Z
UID:10000418-1761310800-1761314400@www.iaee.com
SUMMARY:Healthcare Insights Hour
DESCRIPTION:We are excited to continue our Healthcare Insights Hour\, a dedicated platform crafted exclusively for our healthcare event organizers. This initiative has evolved into a cornerstone for fostering collaboration\, sharing expert knowledge\, and elevating the healthcare trade show experience. \nUnderstanding the critical importance of shared insights and innovative strategies in achieving success\, the Healthcare Insights Hour serves as a unique forum for industry professionals to come together\, exchange ideas\, and empower one another. Through meaningful discussions and collaborative engagement\, this initiative is designed to inspire innovation\, refine organizational approaches\, and drive the healthcare event industry forward. \nWe’re confident that the continued success of the Healthcare Insights Hour will not only support your event planning efforts but will also play a pivotal role in advancing the entire industry toward new heights of achievement. \nOpen to healthcare show organizers only.
URL:https://www.iaee.com/event/healthcare-insights-hour-24oct25/
LOCATION:Virtual
CATEGORIES:Events,Healthcare Insights Hour
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/02/Healthcare-Insights_Square.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251027T100000
DTEND;TZID=America/Chicago:20251027T120000
DTSTAMP:20260408T010708
CREATED:20251002T182933Z
LAST-MODIFIED:20251002T182933Z
UID:10000423-1761559200-1761566400@www.iaee.com
SUMMARY:Midwestern Chapter Event: Behind the Scenes Tour of American College of Rheumatology Convergence
DESCRIPTION:
URL:https://www.iaee.com/event/midwestern-chapter-event-behind-the-scenes-tour-of-american-college-of-rheumatology-convergence-27oct25/
LOCATION:McCormick Place\, 2301 S Martin Luther King Dr\, Chicago\, IL\, 60616\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_MW.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251028T083000
DTEND;TZID=America/Chicago:20251028T143000
DTSTAMP:20260408T010708
CREATED:20250103T210758Z
LAST-MODIFIED:20250103T210758Z
UID:10000226-1761640200-1761661800@www.iaee.com
SUMMARY:Event Marketing - Virtual
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omnichannel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/event-marketing-virtual-28oct25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251029T103000
DTEND;TZID=America/Chicago:20251029T113000
DTSTAMP:20260408T010708
CREATED:20250919T164636Z
LAST-MODIFIED:20250919T164900Z
UID:10000407-1761733800-1761737400@www.iaee.com
SUMMARY:Event Marketing TIPS That Deliver!
DESCRIPTION:Webinar Description:  \nIf you want butts in seats (or eyeballs on screens)\, you need more than a “Register Now” button. This session dives into the proven\, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns\, plus the quick tweaks and creative plays that can transform your acquisition game. From high-performing emails and landing pages to scroll-stopping social posts and demand-gen tactics that cut through the clutter\, you’ll get the insider scoop on how to pack your events with the right audience. Whether you’re running virtual\, hybrid\, or live\, you’ll walk away with actionable ideas you can put to work immediately.  \nLearning Outcomes:  \n\nDiscover easy upgrades to your event promos that boost clicks\, sign-ups\, and attendance. \n\n\nLearn the most common traps that stall event growth. \n\n\nCreate a plan for creative ways to build hype and excitement so people want to be there. \n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.  \n  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company \n \n 
URL:https://www.iaee.com/event/event-marketing-tips-that-deliver-29oct25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251030T170000
DTEND;TZID=America/Los_Angeles:20251030T190000
DTSTAMP:20260408T010708
CREATED:20250930T160824Z
LAST-MODIFIED:20250930T160824Z
UID:10000417-1761843600-1761850800@www.iaee.com
SUMMARY:Northern California Chapter Event: Spirits & Connections - Fall Social
DESCRIPTION:
URL:https://www.iaee.com/event/northern-california-chapter-event-spirits-connections-fall-social-30oct25/
LOCATION:Honor Kitchen\, 1411 Powell St\, Emeryville\, CA\, 94608\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_NoCal.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251103T153000
DTEND;TZID=America/Chicago:20251103T163000
DTSTAMP:20260408T010708
CREATED:20251022T151014Z
LAST-MODIFIED:20251022T151014Z
UID:10000447-1762183800-1762187400@www.iaee.com
SUMMARY:Southwest Chapter Event: All Members General Business Meeting
DESCRIPTION:
URL:https://www.iaee.com/event/southwest-chapter-event-all-members-general-business-meeting-03nov25/
LOCATION:Virtual
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_southwest.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251104T103000
DTEND;TZID=America/Chicago:20251104T113000
DTSTAMP:20260408T010708
CREATED:20251008T193420Z
LAST-MODIFIED:20251027T224639Z
UID:10000438-1762252200-1762255800@www.iaee.com
SUMMARY:IAEE Executive Insights Hour - November
DESCRIPTION:Is Sponsorship an Untapped Gold Mine? A Global Benchmark and Best Practices \nSponsorship remains one of the most underleveraged revenue streams in the exhibition industry. While many organizers still focus primarily on space sales\, global best practices show that strategic sponsorship models can significantly boost profitability and strengthen exhibitor and visitor engagement. \nIn this session\, we will present findings from a worldwide benchmark study of successful sponsorship programmes—highlighting innovative approaches\, practical examples\, and insights on how to unlock this untapped gold mine for your events. \nThis exclusive\, invitation-only virtual insights session is crafted specifically for visionary leaders shaping the future of the exhibitions industry. Delivered quarterly\, at the executive level\, these sessions offer cutting-edge content\, forward-looking perspectives and top-of-mind insights on the most critical and pressing topics impacting leadership and business today. \nPresenter: Matthias Tesi Baur\, CEO\, MBB Consulting Group \n \n  \n  \nOnly Executive Level participants will be approved and allowed into the session and must be on a preapproved registration list prior to the session start time. \nOnce approved\, you will receive a calendar invite with a zoom link and log in information for the day of the session. \nAvailable for IAEE Members only. \n  \n 
URL:https://www.iaee.com/event/iaee-executive-insights-hour-november-04nov25/
LOCATION:Zoom\, United States
CATEGORIES:Events,Executive Insights Hours,Insights Hours
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/10/Executive-Insights_Square.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251105T103000
DTEND;TZID=America/Chicago:20251105T113000
DTSTAMP:20260408T010708
CREATED:20250919T200432Z
LAST-MODIFIED:20250919T200432Z
UID:10000408-1762338600-1762342200@www.iaee.com
SUMMARY:ECA Advocacy Update: Exhibitions And Events In A Politics-First World
DESCRIPTION:Webinar Description:  \nPolicy and political developments continue to significantly impact the business events industry\, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences Alliance (ECA)\, which advocates on behalf of IAEE members in Washington\, D.C. What’s the latest from Capitol Hill? What should IAEE members expect going forward? How can you get involved as an advocate? For the answers to these questions and more\, please join IAEE and ECA’s Executive Vice President\, Tommy Goodwin for the latest news on the issues that matter to the industry – including taxes\, talent\, tariffs\, travel and what to expect in 2026.  \nLearning Objectives:  \n\nLearn the latest from Capitol Hill \n\n\nDiscover key insights in what to expect for 2026 on taxes\, tariffs\, and travel. \n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.  \n \nPresenter(s): Tommy Goodwin\, FASAE\, CAE\, PMP\, CMP\, Vice President\, Exhibitions and Conferences Alliance (ECA) \n \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/eca-advocacy-update-exhibitions-and-events-in-a-politics-first-world-05nov25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251106T083000
DTEND;TZID=America/Chicago:20251106T143000
DTSTAMP:20260408T010708
CREATED:20250103T211059Z
LAST-MODIFIED:20250103T211059Z
UID:10000227-1762417800-1762439400@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts - Virtual
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management  \n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles  \n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts  \n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-virtual-06nov25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251106T130000
DTEND;TZID=America/Chicago:20251106T140000
DTSTAMP:20260408T010708
CREATED:20250909T151229Z
LAST-MODIFIED:20250909T151229Z
UID:10000401-1762434000-1762437600@www.iaee.com
SUMMARY:Midwestern Chapter Event: Annual Chapter Meeting
DESCRIPTION:
URL:https://www.iaee.com/event/midwestern-chapter-event-annual-chapter-meeting-06nov25/
LOCATION:RPM Events\, 317 N Clark St\, Chicago\, IL\, 60654\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_MW.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251106T153000
DTEND;TZID=America/Chicago:20251106T173000
DTSTAMP:20260408T010708
CREATED:20251009T135742Z
LAST-MODIFIED:20251009T135742Z
UID:10000442-1762443000-1762450200@www.iaee.com
SUMMARY:DFW Chapter Event: Young Professionals Meet-up
DESCRIPTION:
URL:https://www.iaee.com/event/dfw-chapter-event-young-professionals-meet-up-06nov25/
LOCATION:Great Big Game Show\, 5752 Grandscape Blvd\, The Colony\, TX\, 75056\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_dallas-fort-worth.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20251106T163000
DTEND;TZID=America/Denver:20251106T180000
DTSTAMP:20260408T010708
CREATED:20251104T142517Z
LAST-MODIFIED:20251104T142517Z
UID:10000457-1762446600-1762452000@www.iaee.com
SUMMARY:Rocky Mountain Chapter Event: Young Professionals Annual Meetup
DESCRIPTION:
URL:https://www.iaee.com/event/rocky-mountain-chapter-event-young-professionals-annual-meetup-06nov25/
LOCATION:Grand Hyatt Denver\, 1750 Welton St\, Denver\, CO\, 80202\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_rocky-mountain.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251111T083000
DTEND;TZID=America/Chicago:20251111T143000
DTSTAMP:20260408T010708
CREATED:20250103T211715Z
LAST-MODIFIED:20250103T211715Z
UID:10000228-1762849800-1762871400@www.iaee.com
SUMMARY:Selecting Service Contractors - Virtual
DESCRIPTION:A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate\, source\, and contract for the services and products needed to produce a successful event. \nAfter completing this course\, the participant should be able to: \n\nExplain the role and responsibilities of the official service contractor (OSC)\nIdentify the purpose and types of specialty contractors\nExplain the role and responsibilities of an exhibitor-appointed contractor (EAC)\nDetermine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process\nDiscuss the importance of identifying who handles what service and how this can impact services or costs\nArticulate how local labor regulations impact events\, including labor rights and labor laws\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/selecting-service-contractors-virtual-11nov25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_selecting-service-contractors.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251111T083000
DTEND;TZID=America/New_York:20251111T163000
DTSTAMP:20260408T010708
CREATED:20250710T153155Z
LAST-MODIFIED:20250723T152245Z
UID:10000382-1762849800-1762878600@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management\n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles\n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts\n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nLocation: Beanfield Centre/Automotive Building\, Toronto\, ON Canada \nFee: CAEM/IAEE member rate – $325; Non-member rate – $550 \nThis course is offered by CAEM in partnership with IAEE.
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-11nov25/
LOCATION:Beanfield Centre/Automotive Building\, Toronto\, ON Canada\, 105 Princes' Boulevard\, Toronto\, ON\, M6k 3c3\, Canada
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251112T083000
DTEND;TZID=America/New_York:20251112T163000
DTSTAMP:20260408T010708
CREATED:20250710T160733Z
LAST-MODIFIED:20250723T152244Z
UID:10000383-1762936200-1762965000@www.iaee.com
SUMMARY:Event Operations
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nLocation: Beanfield Centre/Automotive Building\, Toronto\, ON Canada \nFee: CAEM/IAEE member rate – $325; Non-member rate – $550 \nThis course is offered by CAEM in partnership with IAEE.
URL:https://www.iaee.com/event/event-operations-12nov25/
LOCATION:Beanfield Centre/Automotive Building\, Toronto\, ON Canada\, 105 Princes' Boulevard\, Toronto\, ON\, M6k 3c3\, Canada
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
END:VCALENDAR