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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250411T083000
DTEND;TZID=America/Chicago:20250411T091500
DTSTAMP:20260407T183608
CREATED:20250307T164457Z
LAST-MODIFIED:20250307T164457Z
UID:10000299-1744360200-1744362900@www.iaee.com
SUMMARY:DFW Chapter: Donuts & Dish
DESCRIPTION:
URL:https://www.iaee.com/event/dfw-chapter-donuts-dish-11apr25/
LOCATION:Virtual
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_dallas-fort-worth.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250414T080000
DTEND;TZID=America/Chicago:20250416T170000
DTSTAMP:20260407T183608
CREATED:20250130T223344Z
LAST-MODIFIED:20250312T164644Z
UID:10000284-1744617600-1744822800@www.iaee.com
SUMMARY:Experiential Marketing Summit 2025
DESCRIPTION:Experiential Marketing Summit\, April 14-16\, EMS is designed to prepare corporate event and trade show marketers for what’s next. Hear from brand-side event executives leading the ultimate three-day conversation. Commiserate with your peers and meet new partners inside our Hall of Ideas. Address your challenges and find the solutions you need to lead and thrive in the next era of experiential marketing. If experiential marketers are talking about it\, we’re talking about it. Only at EMS.
URL:https://www.iaee.com/event/experiential-marketing-summit-2025-14-16apr25/
LOCATION:MGM Grand Las Vegas\, NV\, 3799 South Las Vegas Boulevard\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250415T083000
DTEND;TZID=America/Chicago:20250415T143000
DTSTAMP:20260407T183608
CREATED:20250103T192133Z
LAST-MODIFIED:20250103T192133Z
UID:10000212-1744705800-1744727400@www.iaee.com
SUMMARY:Strategic Planning and Management - Virtual
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS \n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES \n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS \n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/strategic-planning-and-management-virtual-15apr25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_strategic-planning-and-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250416T103000
DTEND;TZID=America/Chicago:20250416T113000
DTSTAMP:20260407T183608
CREATED:20250114T143936Z
LAST-MODIFIED:20250114T195206Z
UID:10000243-1744799400-1744803000@www.iaee.com
SUMMARY:Cash In\, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs
DESCRIPTION:Webinar Description: \nThe technological revolution is underway\, with Artificial Intelligence making significant strides globally. Unlock secrets to boosting your EXPO’s financial success with our session\, “Cash In\, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs.” Discover innovative ideas to enhance sponsorship revenue\, practical methods to cut costs without sacrificing quality\, and gain access to a powerful cheat sheet packed with actionable tips you can implement immediately and over the long term. Elevate your event’s profitability and efficiency—don’t miss this opportunity to take your EXPO and sponsorship program to new heights and increase financial performance! \nAfter participating in this session\, you will be able to: \n\nIdentify key strategies to enhance sponsorship revenue and boost the overall financial performance of an EXPO.\nImplement effective cost-reduction techniques that maintain or improve the quality of the show experience.\nGain applicable tools to use for immediate and long-term improvement such as a practical cheat sheet of actionable tips and a cost/opportunity template to help audit sponsorship programs.\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
URL:https://www.iaee.com/event/cash-in-cut-costs-winning-revenue-tactics-for-your-expo-and-sponsorship-programs-16apr25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250416T140000
DTEND;TZID=America/Chicago:20250416T150000
DTSTAMP:20260407T183608
CREATED:20250130T204546Z
LAST-MODIFIED:20250220T225304Z
UID:10000278-1744812000-1744815600@www.iaee.com
SUMMARY:MATSO Meets April - Virtual (Navigating the Complexities of Data Privacy Laws)
DESCRIPTION:Topic: Navigating the Complexities of Data Privacy Laws  \nPresenter(s): Jill Blood\, Vice President\, Deputy General Counsel\, Maritz
URL:https://www.iaee.com/event/matso-meets-april-virtual-16apr25/
LOCATION:Virtual
CATEGORIES:Events,MATSO Meets
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2025/02/MATSO-Meets-TMS_Logo_RGB-e1738871077224.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250416T160000
DTEND;TZID=America/Chicago:20250416T163000
DTSTAMP:20260407T183608
CREATED:20250402T211131Z
LAST-MODIFIED:20250402T211656Z
UID:10000326-1744819200-1744821000@www.iaee.com
SUMMARY:Students Insights – FREE Q & A: Session for IAEE Student Members
DESCRIPTION:IAEE Student Members! Join other students for a FREE Q & A Session on Wednesday\, 16 April 2025 at 4:00-4:30 PM CT/5:00-5:30 PM ET/2:00-2:30 PM PT with an industry professional and mentor. \nJason McGraw\, Group Vice President\, and Show Director at Emerald\, overseeing CEDIA Expo\, Commercial Integrator Expo\, and KBIS\, premier trade events in the residential systems integration and kitchen & bath industries. With 35+ years of leadership in trade shows\, associations\, and event management\, he has worked with major U.S. and international expositions. \nPreviously\, Jason spent many years at AVIXA as Senior Vice President of Expositions and Event Services\, overseeing the InfoComm show\, and held leadership roles with AEM’s CONEXPO-CON/AGG®️\, NAHB’s International Builders’ Show\, and for international events in China\, Europe\, Japan\, Mexico\, and Singapore. He also served as Chairperson and board member of the International Association of Exhibitions and Events (IAEE).
URL:https://www.iaee.com/event/students-insights-free-q-a-session-for-iaee-student-members-16apr25/
LOCATION:Zoom\, United States
CATEGORIES:Events,Student Insights
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2025/04/Consumer-Insights_Square-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250417T100000
DTEND;TZID=America/Chicago:20250417T120000
DTSTAMP:20260407T183608
CREATED:20250314T184203Z
LAST-MODIFIED:20250314T184203Z
UID:10000309-1744884000-1744891200@www.iaee.com
SUMMARY:DFW Chapter Event: Grit Behind the Scenes Tour
DESCRIPTION:
URL:https://www.iaee.com/event/dfw-chapter-event-grit-behind-the-scenes-tour-17apr25/
LOCATION:Grit Productions & Expositions\, 1100 E Dallas Rd\, Ste 310\, Grapevine\, TX\, 76051\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_dallas-fort-worth.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250417T110000
DTEND;TZID=America/Chicago:20250417T113000
DTSTAMP:20260407T183608
CREATED:20250320T202935Z
LAST-MODIFIED:20250320T202935Z
UID:10000313-1744887600-1744889400@www.iaee.com
SUMMARY:Consumer Events Insights
DESCRIPTION:Join us for this FREE networking event and open discussion on different topics to foster meaningful conversation about the Consumer Events industry. \nFacilitated by: Lindsay Hubley\, Senior Vice President\, Sports and Outdoor Division – Outdoor Retailer\, Overland Expo\, and Surf Expo\, Emerald X\, on Thursday\, 17 April 2025 at 11:00 AM – 11:30 AM CT / 12:00 PM – 12:30 PM ET / 9:00 AM – 9:30 AM PT
URL:https://www.iaee.com/event/consumer-events-insights-17apr25/
LOCATION:Virtual
CATEGORIES:Consumer Events Insights,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2025/03/Consumer-Insights_Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250417T120000
DTEND;TZID=America/Chicago:20250417T123000
DTSTAMP:20260407T183608
CREATED:20250408T235556Z
LAST-MODIFIED:20250408T235556Z
UID:10000332-1744891200-1744893000@www.iaee.com
SUMMARY:Central Texas Chapter Event: Partner Insights – More Value with Less Effort Using AI & Data
DESCRIPTION:
URL:https://www.iaee.com/event/central-texas-chapter-event-partner-insights-more-value-with-less-effort-using-ai-data-17april25/
LOCATION:Virtual
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_central-texas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250418T130000
DTEND;TZID=America/Chicago:20250418T140000
DTSTAMP:20260407T183608
CREATED:20250115T172850Z
LAST-MODIFIED:20250219T211726Z
UID:10000246-1744981200-1744984800@www.iaee.com
SUMMARY:Organizer Insights Hour - April
DESCRIPTION:
URL:https://www.iaee.com/event/organizer-insights-hour-april-18apr25/
LOCATION:Virtual
CATEGORIES:Events,Insights Hours,Show Organizer Insights Hours
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2025/01/Show-Organizer-Insights_Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250422T093000
DTEND;TZID=America/Chicago:20250422T120000
DTSTAMP:20260407T183608
CREATED:20250307T173053Z
LAST-MODIFIED:20250307T173053Z
UID:10000301-1745314200-1745323200@www.iaee.com
SUMMARY:New York Chapter Event: Volunteer Event- Javits Farm
DESCRIPTION:
URL:https://www.iaee.com/event/new-york-chapter-event-volunteer-event-javits-farm-22apr25/
LOCATION:Javits Center\, 429 11th Ave\, New York\, NY\, 10001\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_NY.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250424T083000
DTEND;TZID=America/Chicago:20250424T143000
DTSTAMP:20260407T183608
CREATED:20250103T192527Z
LAST-MODIFIED:20250103T192603Z
UID:10000213-1745483400-1745505000@www.iaee.com
SUMMARY:Event Operations - Virtual
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/event-operations-virtual-24apr25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Chapter Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250424T090000
DTEND;TZID=America/Chicago:20250424T110000
DTSTAMP:20260407T183608
CREATED:20250325T183250Z
LAST-MODIFIED:20250325T183250Z
UID:10000322-1745485200-1745492400@www.iaee.com
SUMMARY:Central Texas Chapter Event: Volunteer Day (Austin)
DESCRIPTION:
URL:https://www.iaee.com/event/central-texas-chapter-event-volunteer-day-austin-24apr25/
LOCATION:Austin Diaper Bank\, 2210 Denton Dr\, Austin\, TX\, 78758\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_central-texas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250424T090000
DTEND;TZID=America/Chicago:20250424T120000
DTSTAMP:20260407T183608
CREATED:20250325T183657Z
LAST-MODIFIED:20250325T183718Z
UID:10000323-1745485200-1745496000@www.iaee.com
SUMMARY:Central Texas Chapter Event: Volunteer Day (Houston)
DESCRIPTION:
URL:https://www.iaee.com/event/central-texas-chapter-event-volunteer-day-houston-24apr25/
LOCATION:Lonestar Diaper Bank\, 5870 W Fuqua St Ste 300\, Houston\, TX\, 77085\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_central-texas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250424T090000
DTEND;TZID=America/Chicago:20250424T120000
DTSTAMP:20260407T183608
CREATED:20250325T184141Z
LAST-MODIFIED:20250325T184156Z
UID:10000324-1745485200-1745496000@www.iaee.com
SUMMARY:Central Texas Chapter Event: Volunteer Day (San Antonio)
DESCRIPTION:
URL:https://www.iaee.com/event/central-texas-chapter-event-volunteer-day-san-antonio-24apr25/
LOCATION:Texas Diaper Bank\, Grandstand Dr # 150\, San Antonio\, TX\, 78238\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_central-texas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250424T111500
DTEND;TZID=America/New_York:20250424T133000
DTSTAMP:20260407T183608
CREATED:20250220T225826Z
LAST-MODIFIED:20250220T225826Z
UID:10000294-1745493300-1745501400@www.iaee.com
SUMMARY:Southeastern Chapter Event: Educational Luncheon-State of the Industry
DESCRIPTION:
URL:https://www.iaee.com/event/southeastern-chapter-event-educational-luncheon-state-of-the-industry-24apr25/
LOCATION:GES Offices\, 4805 West Sand Lake Rd\, Orlando\, FL\, 32819\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_southeast.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250424T111500
DTEND;TZID=America/Chicago:20250424T133000
DTSTAMP:20260407T183608
CREATED:20250307T171429Z
LAST-MODIFIED:20250307T171429Z
UID:10000300-1745493300-1745501400@www.iaee.com
SUMMARY:Southeastern Chapter Event: Chapter Luncheon - State of the Industry
DESCRIPTION:
URL:https://www.iaee.com/event/southeastern-chapter-event-chapter-luncheon-state-of-the-industry-24apr25/
LOCATION:GES Orlando\, 4805 Sand Lake Rd\, Orlando\, FL\, 32819\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_southeast.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250425T130000
DTEND;TZID=America/Chicago:20250425T140000
DTSTAMP:20260407T183608
CREATED:20250310T194204Z
LAST-MODIFIED:20250416T235801Z
UID:10000304-1745586000-1745589600@www.iaee.com
SUMMARY:Healthcare Insights Hour
DESCRIPTION:
URL:https://www.iaee.com/event/healthcare-insights-hour-25apr25/
LOCATION:Virtual
CATEGORIES:Events,Healthcare Forum,Healthcare Insights Hour,Insights Hours
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/02/Healthcare-Insights_Square.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250426T100000
DTEND;TZID=America/Chicago:20250426T120000
DTSTAMP:20260407T183608
CREATED:20250325T180426Z
LAST-MODIFIED:20250325T180426Z
UID:10000316-1745661600-1745668800@www.iaee.com
SUMMARY:DC Chapter Event: Community Service Event- Friends and Family Garden Day
DESCRIPTION:
URL:https://www.iaee.com/event/dc-chapter-event-community-service-event-friends-and-family-garden-day-26apr25/
LOCATION:N Steet Village\, 1333 N St NW\, Washington\, DC\, 20011\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_DCMDVA.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250429T083000
DTEND;TZID=America/Chicago:20250429T090000
DTSTAMP:20260407T183608
CREATED:20250409T000442Z
LAST-MODIFIED:20250409T000442Z
UID:10000334-1745915400-1745917200@www.iaee.com
SUMMARY:DC Chapter Event: Coffee Convo - Creative Production-Utilizing Technology to Drive Audience Engagement
DESCRIPTION:
URL:https://www.iaee.com/event/dc-chapter-event-coffee-convo-creative-production-utilizing-technology-to-drive-audience-engagement-29apr25/
LOCATION:Virtual
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_DCMDVA.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250429T090000
DTEND;TZID=America/Chicago:20250429T144000
DTSTAMP:20260407T183608
CREATED:20250226T192000Z
LAST-MODIFIED:20250421T155844Z
UID:10000296-1745917200-1745937600@www.iaee.com
SUMMARY:IAEE Event Tech Demo Days: Floorplan Planning Systems
DESCRIPTION:IAEE Demo Days is a virtual event series in 2025\, bringing together event organizers\, technology providers\, and industry professionals. This platform highlights the latest innovations while fostering discussions on industry challenges and solutions. Join us to explore cutting-edge tools\, gain valuable insights\, and connect with key players shaping the future of events. The 29 April event will explore floorplan planning systems. \nOnce registered you will receive a confirmation email and further communications about Demo Days.
URL:https://www.iaee.com/event/iaee-event-tech-demo-days-floorplan-planning-systems-29apr25/
LOCATION:Virtual
CATEGORIES:Events,MATSO Meets,Show Organizer Insights Hours
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2025/02/Demo-Days-Social-square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250430T090000
DTEND;TZID=America/Chicago:20250430T130000
DTSTAMP:20260407T183608
CREATED:20250415T200341Z
LAST-MODIFIED:20250415T200341Z
UID:10000343-1746003600-1746018000@www.iaee.com
SUMMARY:Midwestern Chapter Event: Volunteer Day – Fight to Feed
DESCRIPTION:
URL:https://www.iaee.com/event/midwestern-chapter-event-volunteer-day-fight-to-feed-30apr25/
LOCATION:McCormick Place EAST Kitchen\, 2227 Fort Dearborn Dr\, Chicago\, IL\, 60616\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_MW.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250506T083000
DTEND;TZID=America/Chicago:20250506T143000
DTSTAMP:20260407T183608
CREATED:20250103T192952Z
LAST-MODIFIED:20250103T192952Z
UID:10000214-1746520200-1746541800@www.iaee.com
SUMMARY:Event Marketing - Virtual
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omnichannel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/event-marketing-virtual-06may25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250506T110000
DTEND;TZID=America/Chicago:20250506T140000
DTSTAMP:20260407T183608
CREATED:20250409T000026Z
LAST-MODIFIED:20250409T000026Z
UID:10000333-1746529200-1746540000@www.iaee.com
SUMMARY:DC Chapter Event: Education Program- Managing the Unknowns of Government Engagement
DESCRIPTION:
URL:https://www.iaee.com/event/dc-chapter-event-education-program-managing-the-unknowns-of-government-engagement-06may25/
LOCATION:Hyatt Regency Crystal City Reagan National Airport\, 2799 Richmond Highway\, Arlington\, VA\, 22022\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_DCMDVA.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250506T140000
DTEND;TZID=America/Chicago:20250506T150000
DTSTAMP:20260407T183608
CREATED:20250325T181806Z
LAST-MODIFIED:20250325T191938Z
UID:10000319-1746540000-1746543600@www.iaee.com
SUMMARY:New York Chapter Event: Clarity Driven Communications with Debbie Peterson
DESCRIPTION:
URL:https://www.iaee.com/event/new-york-chapter-event-clarity-driven-communications-with-debbie-peterson-6may25/
LOCATION:Virtual
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_NY.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250507T083000
DTEND;TZID=America/New_York:20250507T113000
DTSTAMP:20260407T183608
CREATED:20250325T192350Z
LAST-MODIFIED:20250325T192350Z
UID:10000325-1746606600-1746617400@www.iaee.com
SUMMARY:Southeastern Chapter Event: Community Service Project (Orlando)
DESCRIPTION:
URL:https://www.iaee.com/event/southeastern-chapter-event-community-service-project-orlando7may25/
LOCATION:Second Harvest Food Bank\, 411 Mercy Dr\, Orlando\, FL\, 32805\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_southeast.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250507T090000
DTEND;TZID=America/New_York:20250507T110000
DTSTAMP:20260407T183608
CREATED:20250404T135912Z
LAST-MODIFIED:20250404T135934Z
UID:10000330-1746608400-1746615600@www.iaee.com
SUMMARY:Southeastern Chapter Event: Community Service Project – Atlanta
DESCRIPTION:
URL:https://www.iaee.com/event/southeastern-chapter-event-community-service-project-atlanta-07may25/
LOCATION:Urban Recipe\, 970 Jefferson St NW\, Atlanta\, GA\, 30318\, United States
CATEGORIES:Chapter Events,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/09/iaee-chapter-social-profile-pic_southeast.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250507T120000
DTEND;TZID=America/Chicago:20250507T123000
DTSTAMP:20260407T183608
CREATED:20250422T192535Z
LAST-MODIFIED:20250422T193830Z
UID:10000354-1746619200-1746621000@www.iaee.com
SUMMARY:Faculty Insights Hour
DESCRIPTION:Join us for this FREE informal\, open forum for our IAEE Faculty Members and the community to talk and network on Wednesday\, 07 May 2025 at 12:00 PM – 12:30 PM CT / 1:00 PM – 1:30 PM ET / 10:00 AM – 10:30 AM PT. \nThis is more than a meeting; it’s a chance to connect\, share ideas\, and offer insights to enhance our knowledge. Your expertise will enrich our discussions and shape our educational future. \nWe welcome diverse voices and invite you to share your perspectives. Whether you’re experienced or new\, your input is invaluable. Join us for a productive half-hour of dialogue and networking. Let’s make this session rewarding and inspiring. \nLet’s connect and collaborate!
URL:https://www.iaee.com/event/faculty-insights-hour-07may25/
LOCATION:CO
CATEGORIES:Events,Faculty Insights
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2025/03/Faculty-Insights_Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250508T083000
DTEND;TZID=America/Chicago:20250508T143000
DTSTAMP:20260407T183608
CREATED:20250103T193710Z
LAST-MODIFIED:20250103T193710Z
UID:10000215-1746693000-1746714600@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts - Virtual
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management  \n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles  \n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts  \n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-virtual-08may25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250508T120000
DTEND;TZID=America/Chicago:20250508T130000
DTSTAMP:20260407T183608
CREATED:20250409T183802Z
LAST-MODIFIED:20250409T184438Z
UID:10000337-1746705600-1746709200@www.iaee.com
SUMMARY:IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass:  PART 1 – NAVIGATING THE CURRENT SPONSORSHIP LANDSCAPE (Part 1 in a Series of 3)
DESCRIPTION:Webinar Description: \nThis dynamic three-part webinar series led by the esteemed Founder and CEO\, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. \nExplore the evolving world of sponsorships and what it means for today’s professionals. This session reveals the latest industry trends\, innovative approaches\, and changing expectations that are reshaping how organizations secure and leverage sponsorships. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace. \nAfter participating in this session\, you will be able to: \n\nIdentify current industry trends and market dynamics shaping sponsorship opportunities\nUnderstand how to position sponsorship as a strategic growth driver for organizations\nDevelop forward-thinking strategies to stay at the cutting-edge of innovation\n\nThis course is offered as an individual webinar (Members $49 | Non-Members $69) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149). \nTo register for individual courses only\, go to the specific webinar listing. To register for the full series of webinars\, you will go to the Webinar Series listing. \nCan’t make the date? You can still register and get access to the recordings! \nThis webinar is eligible for 1 clock hour. \nPresenter(s): Paula Beadle\, Founder and CEO\, Sponsorship Marketing Association
URL:https://www.iaee.com/event/iaee-specialty-webinar-series-sponsorship-marketing-masterclass-part-1-navigating-the-current-sponsorship-landscape-part-1-in-a-series-of-3-08may25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
END:VCALENDAR