Signature Boston
Events Calendar 2016

MAXIMIZING ATTENDANCE: Human Behavior Marketing

April 5, 2018

Today’s attendees are consumers, discerning travelers who may choose to attend conventions and exhibitions ─ or not. Learn about new data from the industry-supported landmark Decision to Attend Study, conducted for the second time in 2017. The study examines the most recently uncovered behaviors behind the decision relative to the wants, needs and expectations of prospective attendees, including generational preferences. IAEE is working with others to lead the industry into a ‘new think’ on how the marketing teams from both sides ─ the organizers and the destination ─ can work together to surgically develop attendance promotion strategies. The goal? Maximizing attendance, together.

All IAEE webinars are an IAEE member only benefit.

Presented by Mickey Schaefer, FASAE, CAE, CTA, CEO & Founder, The EXPERIENCE Institute




12:00 p.m. – 1:00 p.m. CST