Neuroscience of Exhibitions and Events
February 17, 2022
Exhibition and event professionals move people’s hearts and minds through the experiences they create. By knowing how the brain works, we can create experiences that maximize our attendees’ brainpower and supercharge results. It is not about creating engaging events; it is about creating experiences that engage the social brain. This course will examine why our brains are wired to socially connect and ways to leverage that in our events and exhibitions; will discuss meeting room designs and exhibition floor layouts to create brain-friendly environments that drive the results you want and overall execute events using industry best practices and CEM standards through a neuroscience lens. This course would provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College.
Janet Sperstad, CMP