Signature Boston
Events Calendar 2016

Neuroscience of Exhibitions and Events

December 2, 2022

Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.

$299 for members/$440 non-members

Where:

Virtual

Time:

8:30am – 4:00pm

Instructor:

Janet Sperstad, CMP

Register Now