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DTSTART;TZID=America/Chicago:20260423T103000
DTEND;TZID=America/Chicago:20260423T113000
DTSTAMP:20260506T005521
CREATED:20260313T191738Z
LAST-MODIFIED:20260313T191738Z
UID:10000572-1776940200-1776943800@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Design For The Brain
DESCRIPTION:Webinar Description: \nIAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement\, recall\, and connection across live and virtual environments. The series focuses on practical\, experience-driven design strategies that translate research on attention\, memory\, and social interaction into real-world event applications. \nEach session builds on the last\, guiding participants through three core elements of event experience: attention\, memory\, and connection. Built-in micro breaks are integrated throughout each session to support focus\, model effective design\, and enhance learning in real time. Each webinar is 60 minutes in length and includes interactive moments\, reflection\, and Q&A. A downloadable workbook supports applied learning across all three sessions. \nAfter attending all three virtual sessions\, participants will receive a Certificate of Completion and earn 3 clock hours towards CEM recertification. This session is $99 Members | Non-Members $149. \nTimes:  \n 9 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n16 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n23 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n  \n9 April 2026  \nSession 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  \nAttention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus\, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload\, improve session flow\, and design agendas and environments that support sustained attention without adding more content or complexity. \nLearning Objectives \n\nExplain how attention functions in live and virtual event settings\nIdentify common event design choices that reduce focus and engagement\nApply practical strategies to support sustained attention\nDesign agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.\n\n16 April 2026 \nSession 2: Designing for Memory: Creating Events People Actually Remember  \nWhile events often deliver large volumes of information\, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages\, moments\, and experiences. \nParticipants will explore how session structure\, storytelling\, repetition\, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself. \nLearning Objectives  \n\nDistinguish between engagement and long-term memory\nIdentify design elements that support retention and recall\nApply techniques that strengthen memory without increasing content volume\nBuild memory anchors into sessions\, exhibits\, and experiences. Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.\n\n23 April 2026 \nSession 3: Designing for Connection: How Events Build Trust\, Belonging\, and Meaningful Interaction \nConnection is central to successful events. This session explores how people experience social environments and how event design influences trust\, comfort\, and participation. Participants will learn how layout\, facilitation\, pacing\, and interaction design affect whether attendees feel included\, engaged\, and willing to participate\, and how these factors shape overall event outcomes. \nLearning Objectives \n\nUnderstand how social environments influence engagement and trust\nIdentify barriers to interaction created by common event design choices\nDesign experiences that encourage meaningful connection\nApply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.\n\nPresenter: Lisa Schulteis\, Founder/Owner ElectraLime Marketing; Your Event Marketplace; Executive Director\, Northwest Event Show Seattle \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-design-for-the-brain-23apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260416T103000
DTEND;TZID=America/Chicago:20260416T113000
DTSTAMP:20260506T005521
CREATED:20260313T191327Z
LAST-MODIFIED:20260313T191848Z
UID:10000571-1776335400-1776339000@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Design For The Brain
DESCRIPTION:Webinar Description: \nIAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement\, recall\, and connection across live and virtual environments. The series focuses on practical\, experience-driven design strategies that translate research on attention\, memory\, and social interaction into real-world event applications. \nEach session builds on the last\, guiding participants through three core elements of event experience: attention\, memory\, and connection. Built-in micro breaks are integrated throughout each session to support focus\, model effective design\, and enhance learning in real time. Each webinar is 60 minutes in length and includes interactive moments\, reflection\, and Q&A. A downloadable workbook supports applied learning across all three sessions. \nAfter attending all three virtual sessions\, participants will receive a Certificate of Completion and earn 3 clock hours towards CEM recertification. This session is $99 Members | Non-Members $149. \nTimes:  \n 9 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n16 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n23 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n  \n9 April 2026  \nSession 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  \nAttention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus\, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload\, improve session flow\, and design agendas and environments that support sustained attention without adding more content or complexity. \nLearning Objectives \n\nExplain how attention functions in live and virtual event settings\nIdentify common event design choices that reduce focus and engagement\nApply practical strategies to support sustained attention\nDesign agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.\n\n16 April 2026 \nSession 2: Designing for Memory: Creating Events People Actually Remember  \nWhile events often deliver large volumes of information\, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages\, moments\, and experiences. \nParticipants will explore how session structure\, storytelling\, repetition\, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself. \nLearning Objectives  \n\nDistinguish between engagement and long-term memory\nIdentify design elements that support retention and recall\nApply techniques that strengthen memory without increasing content volume\nBuild memory anchors into sessions\, exhibits\, and experiences. Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.\n\n23 April 2026 \nSession 3: Designing for Connection: How Events Build Trust\, Belonging\, and Meaningful Interaction \nConnection is central to successful events. This session explores how people experience social environments and how event design influences trust\, comfort\, and participation. Participants will learn how layout\, facilitation\, pacing\, and interaction design affect whether attendees feel included\, engaged\, and willing to participate\, and how these factors shape overall event outcomes. \nLearning Objectives \n\nUnderstand how social environments influence engagement and trust\nIdentify barriers to interaction created by common event design choices\nDesign experiences that encourage meaningful connection\nApply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.\n\nPresenter: Lisa Schulteis\, Founder/Owner ElectraLime Marketing; Your Event Marketplace; Executive Director\, Northwest Event Show Seattle \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-design-for-the-brain-16apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260409T103000
DTEND;TZID=America/Chicago:20260409T113000
DTSTAMP:20260506T005521
CREATED:20260218T183332Z
LAST-MODIFIED:20260313T185638Z
UID:10000541-1775730600-1775734200@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Design For The Brain
DESCRIPTION:Webinar Description: \nIAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement\, recall\, and connection across live and virtual environments. The series focuses on practical\, experience-driven design strategies that translate research on attention\, memory\, and social interaction into real-world event applications. \nEach session builds on the last\, guiding participants through three core elements of event experience: attention\, memory\, and connection. Built-in micro breaks are integrated throughout each session to support focus\, model effective design\, and enhance learning in real time. Each webinar is 60 minutes in length and includes interactive moments\, reflection\, and Q&A. A downloadable workbook supports applied learning across all three sessions. \nAfter attending all three virtual sessions\, participants will receive a Certificate of Completion and earn 3 clock hours towards CEM recertification. This session is $99 Members | Non-Members $149. \nTimes:  \n 9 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n16 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n23 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n  \n9 April 2026  \nSession 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  \nAttention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus\, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload\, improve session flow\, and design agendas and environments that support sustained attention without adding more content or complexity. \nLearning Objectives \n\nExplain how attention functions in live and virtual event settings\nIdentify common event design choices that reduce focus and engagement\nApply practical strategies to support sustained attention\nDesign agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.\n\n16 April 2026 \nSession 2: Designing for Memory: Creating Events People Actually Remember  \nWhile events often deliver large volumes of information\, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages\, moments\, and experiences. \nParticipants will explore how session structure\, storytelling\, repetition\, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself. \nLearning Objectives  \n\nDistinguish between engagement and long-term memory\nIdentify design elements that support retention and recall\nApply techniques that strengthen memory without increasing content volume\nBuild memory anchors into sessions\, exhibits\, and experiences. Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.\n\n23 April 2026 \nSession 3: Designing for Connection: How Events Build Trust\, Belonging\, and Meaningful Interaction \nConnection is central to successful events. This session explores how people experience social environments and how event design influences trust\, comfort\, and participation. Participants will learn how layout\, facilitation\, pacing\, and interaction design affect whether attendees feel included\, engaged\, and willing to participate\, and how these factors shape overall event outcomes. \nLearning Objectives \n\nUnderstand how social environments influence engagement and trust\nIdentify barriers to interaction created by common event design choices\nDesign experiences that encourage meaningful connection\nApply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.\n\nPresenter: Lisa Schulteis\, Founder/Owner ElectraLime Marketing; Your Event Marketplace; Executive Director\, Northwest Event Show Seattle \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-design-for-the-brain-09apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260318T103000
DTEND;TZID=America/Chicago:20260318T111500
DTSTAMP:20260506T005521
CREATED:20260211T203532Z
LAST-MODIFIED:20260226T174622Z
UID:10000537-1773829800-1773832500@www.iaee.com
SUMMARY:CEIR Report: The Voice of Young Professionals - What They Value Most On The Show Floor & How To Deliver It
DESCRIPTION:Webinar Description: \nAs Gen Z and young Millennials become a growing presence on B2B trade show floors\, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out\, CEIR went straight to young professionals\, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life. \nIn this session\, CEIR convenes young professionals to react to the research results\, share real-world examples of when trade shows succeed (and fall short)\, and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.\nCEIR Vice President of Research Nancy Drapeau\, IPC\, and her Gen Z colleague\, Natali Tsalikis\, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic\, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful\, this is a session you won’t want to miss. \nLearning Objectives:\n• Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees\n• Explore real examples of how organizers and exhibitors are successfully delivering on these expectations\n• Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term value \nIAEE webinars are free to members and available to non-members for $49. Upon completion\, this session is eligible to earn 0.75 Clock hour towards CEM recertification. \nPresenter(s): Nancy Drapeau\, IPC\, VP of Research\, CEIR; Natali Tsalikis\, M.S.\, Junior Market Researcher\, CEIR; Liam McNicholl\, Exhibitor Experience Manager\, Society of Interventional Radiology; Jackie Gronske\, CEM\, Senior Manager\, Exhibits and Sponsorship\, American Institute of Architects \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/ceir-report-the-voice-of-young-professionals-what-they-value-most-on-the-show-floor-how-to-deliver-it-18mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260311T103000
DTEND;TZID=America/Chicago:20260311T111500
DTSTAMP:20260506T005521
CREATED:20260211T173834Z
LAST-MODIFIED:20260220T173611Z
UID:10000536-1773225000-1773227700@www.iaee.com
SUMMARY:The Role Of Communication Strategy In Event Success
DESCRIPTION:Webinar Description: \nCommunication is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation\, exhibitor value\, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study\, we’ll examine how clear guidance\, pre-event communications\, and well-timed nudges shape attendee and exhibitor behavior before\, during\, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle. \nLearning Objectives: \n\nFind out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle\, using IAEE’s Expo! Expo! 2025 as a case study.\nLearn how to develop a strategic communication framework that integrates clear guidance\, pre-event messaging\, and timely nudges to enhance participant engagement and exhibitor value.\nDiscover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock hour towards CEM recertification. \nPresenter(s): Nicole Bowman\, MBA\, CEM-AP\, Vice President of Marketing and Communications\, IAEE and Beverly Elliott\, CEM\, Account Manager\, Exhibitions & Sales\, IAEE and Kendra Black\, Website Product Manager\, Swapcard \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/the-role-of-communication-strategy-in-event-success-11mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
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