Signature Boston
Events Calendar 2016

Planning, Promoting and Producing Online Experiences

March 11, 2021

Presented by Stacy O’Connell, Vice President of Strategy – Freeman; Shauna Peters, CEM – mdg; and Jacquelyn Wells, Vice President and Senior Strategist – mdg

Producers of B2B events have found themselves in uncharted territory as they’ve made the in-person to online event pivot over the past nine months. This webinar will cover best practices in both strategic planning and operational execution that will inform and inspire your next digital offering. From the importance of aligning business objectives with the right event format to audience generation tactics to the creation of truly engaging content, this session will be chock-full of case studies, eye-opening insights and applicable advice.

After participating in this session, you will be able to:
• Develop a strategy that works in today’s environment and maximizes audience potential.
• Build the optimal online experience using best practices backed by data.
• Craft a marketing campaign that adapts the customer journey and delivers results.


12:00 p.m. – 1:00 p.m. CT