Strategic Planning & Management
May 9, 2017 - June 6, 2017
Exhibitions and events support industry and market segments thereby fueling the local economy. Business travel is one example of a multi-million dollar industry supported by exhibitions and events. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where an event falls within a particular market segment, position the exhibition or event to meet or beat the competition and develop plans to ensure business continuity and success.
Online via BlackBoard
Steven Hacker, CAE, FASAE, CEM