Signature Boston
Events Calendar 2016

Tactical Crisis Communications: Knowing What to Say and When to Say It

March 25, 2021

Presented by Shakira Brown, CEO – SMB Strategic Media LLC

A crisis of any kind can threaten your organization’s brand image at a moment’s notice, requiring you to act faster than ever before to effectively communicate. It’s more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. And as social media decreases response time, it’s critical to send messages via the proper channels to reach internal and external stakeholders.

Award-Winning Branding & Business Communication Strategist, Shakira M. Brown, will share essential communication best practices to help instill trust and mitigate damage relevant to reputation at the onset of a crisis. Whether you’re looking to bolster your reputation or better respond to situations at any time without notice, you’ll learn the value in transparency and quick response.  Plus, find out which crisis response tools to use and when to use them.

After participating in this session, you will be able to:
• Establish protocols before crisis communications are necessary and craft messages that display authenticity and foster trust;
• Demonstrate dependability through all forms of communications and employ video communication techniques to drive messages with empathy;
• Respond to any digital backlash, keeping in mind both internal and external audiences.


12:00 p.m. – 1:00 p.m. CT