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DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20260403T165729
CREATED:20250417T155941Z
LAST-MODIFIED:20250612T213521Z
UID:10000350-1765182600-1765206000@www.iaee.com
SUMMARY:Exhibitor Relations - On Location at Expo! Expo!
DESCRIPTION:Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer\, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems\, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders. \nAfter completing this course\, the participant should be able to: \n\nAccurately identify all stakeholder groups and their role in the exhibitions industry\nDescribe what elements of an RFP can be negotiated and how those choices may impact the exhibitors\, both positively and negatively\nExplain the current pain points for exhibitors\, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders\nDescribe the differences between show rules\, union rules and venue rules\nExplain the importance of communicating with and resolving issues for exhibitors\, including identifying practical systems\, processes and solutions to address these situations\nSet sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors\nDevelop and implement DE&I initiatives to create an inclusive experience\nRecall a range of technology and understand how to use it effectively\nSupport exhibitors in calculating ROI through the use of data and metrics\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibitor-relations-8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibitor-relations-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20260403T165729
CREATED:20250417T161128Z
LAST-MODIFIED:20250612T213631Z
UID:10000351-1765182600-1765206000@www.iaee.com
SUMMARY:Neuroscience of Exhibitions and Events - On Location at Expo! Expo!
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that drive deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-on-location-at-expo-expo-8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_neuroscience-of-exhibitions-and-events.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20260403T165729
CREATED:20250417T161822Z
LAST-MODIFIED:20250612T213724Z
UID:10000352-1765182600-1765206000@www.iaee.com
SUMMARY:Housing and Registration Management - On Location at Expo! Expo!
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/housing-and-registration-management-on-location-at-expo-expo-8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20260403T165729
CREATED:20250417T230903Z
LAST-MODIFIED:20250612T213822Z
UID:10000353-1765182600-1765206000@www.iaee.com
SUMMARY:Exhibition and Event Sales - On Location at Expo! Expo!
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nIdentify and describe the key steps in the sales cycle\nDescribe the exhibition sales process\nUnderstand partnership and sponsorship sale process\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nDevelop an international sales strategy\nExplain the importance of providing exhibitors\, partners\, and sponsors with measurable ROI\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-on-location-at-expo-expo8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
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