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X-WR-CALDESC:Events for IAEE
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DTSTART;TZID=America/Chicago:20260326T080000
DTEND;TZID=America/Chicago:20260326T170000
DTSTAMP:20260506T182954
CREATED:20260112T184933Z
LAST-MODIFIED:20260210T202117Z
UID:10000504-1774512000-1774544400@www.iaee.com
SUMMARY:CEM Preferred Provider: Attendee Acquisition Roundtable (AAR)
DESCRIPTION:Attendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives\, managers\, and marketing specialists who walk the walk. \nAAR’s facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization\, your event\, and your career. \nCredits: Eligible for 5.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/cem-preferred-provider-attendee-acquisition-roundtable-aar-26mar26/
LOCATION:Convene (Rosslyn City Center) in Arlington\, VA\, 1201 Wilson Blvd.\, Arlington\, VA\, 22209\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
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DTSTART;TZID=America/Chicago:20260326T083000
DTEND;TZID=America/Chicago:20260326T143000
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CREATED:20251217T183644Z
LAST-MODIFIED:20251217T183644Z
UID:10000486-1774513800-1774535400@www.iaee.com
SUMMARY:Strategic Planning and Management - Virtual
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS\n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES\n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS\n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: TBD \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/strategic-planning-and-management-virtual-26mar26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_strategic-planning-and-management.webp
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