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X-WR-CALDESC:Events for IAEE
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241215T083000
DTEND;TZID=America/Los_Angeles:20241215T150000
DTSTAMP:20260406T061044
CREATED:20240515T234141Z
LAST-MODIFIED:20241119T171503Z
UID:10000026-1734251400-1734274800@www.iaee.com
SUMMARY:Exhibition and Event Sales - Expo! Expo! in Los Angeles
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA
URL:https://www.iaee.com/event/exhibition-and-event-sales-los-angeles-15dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241215T083000
DTEND;TZID=America/Los_Angeles:20241215T150000
DTSTAMP:20260406T061044
CREATED:20240522T221456Z
LAST-MODIFIED:20241119T171703Z
UID:10000058-1734251400-1734274800@www.iaee.com
SUMMARY:Facilities and Site Selection - Expo! Expo! in Los Angeles
DESCRIPTION:Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning\, including access for attendees of all populations\, organizational goals and objectives\, exhibitor/attendee needs\, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. \nAfter completing this course\, the participant should be able to: \n\nEvaluate and select a geographical location and a facility that meets the goals of the stakeholder\, as well as the exhibition and/or event\nDifferentiate between the types of facilities that host exhibitions and/or events\nDiscuss the similarities and differences between U.S. and non-U.S. facilities\nArticulate the value and economic impact of the exhibition on the host city\nIdentify potential revenue streams for facilities to aid in negotiations\nDiscuss and apply the key components of conducting a site visit\nGain an understanding of the essential elements required in a request for proposal (RFP)\nDiscuss the importance of both strategic and operational aspects of site selection\nIdentify members of the site-selection committee\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA
URL:https://www.iaee.com/event/facilities-and-site-selection-los-angeles-15dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_facilities-and-site-selection.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241215T083000
DTEND;TZID=America/Los_Angeles:20241215T150000
DTSTAMP:20260406T061044
CREATED:20240522T222139Z
LAST-MODIFIED:20241119T171817Z
UID:10000059-1734251400-1734274800@www.iaee.com
SUMMARY:Floor Plan Development - Expo! Expo! in Los Angeles
DESCRIPTION:A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment\, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. \nAfter completing this course\, the participant should be able to: \n\nDefine elements of a successful floor plan\nAnalyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs\nIdentify factors that impact traffic flow on a floor plan to accommodate all populations of attendees\nIdentify the most common booths/stands used in a typical floor plan\nGain an understanding of safety protocols and procedures as they relate to floor plan development\nCreate a floor plan that incorporates the unique features of a venue or facility\nUnderstand and evaluate technology options and tools to maximize\, traffic flow\, sales\, and sponsorships\nIdentify various space assignment systems and how they affect the design of a floor plan\nAnalyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA
URL:https://www.iaee.com/event/floor-plan-development-los-angeles-15dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_floor-plan-development.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241215T083000
DTEND;TZID=America/Los_Angeles:20241215T150000
DTSTAMP:20260406T061044
CREATED:20240618T015450Z
LAST-MODIFIED:20241119T171912Z
UID:10000115-1734251400-1734274800@www.iaee.com
SUMMARY:Exhibitor Relations - Expo! Expo! in Los Angeles\, CA
DESCRIPTION:Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer\, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems\, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders. \nAfter completing this course\, the participant should be able to: \n\nAccurately identify all stakeholder groups and their role in the exhibitions industry.\nDescribe what elements of an RFP can be negotiated and how those choices may impact the exhibitors\, both positively and negatively.\nExplain the current pain points for exhibitors\, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders.\nDescribe the differences between show rules\, union rules and venue rules.\nExplain the importance of communicating with and resolving issues for exhibitors\, including identifying practical systems\, processes and solutions to address these situations.\nSet sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors.\nDevelop and implement DE&I initiatives to create an inclusive experience.\nRecall a range of technology and understand how to use it effectively.\nSupport exhibitors in calculating ROI through the use of data and metrics.\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Pacific Time \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibitor-relations-expo-expo-in-los-angeles-ca-15dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibitor-relations-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241216T083000
DTEND;TZID=America/Los_Angeles:20241216T150000
DTSTAMP:20260406T061044
CREATED:20240417T191613Z
LAST-MODIFIED:20241119T172135Z
UID:10000012-1734337800-1734361200@www.iaee.com
SUMMARY:Strategic Planning and Management - Expo! Expo! in Los Angeles
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS \n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES \n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS \n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\n  \nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA \n 
URL:https://www.iaee.com/event/strategic-planning-and-management-los-angeles-16dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_strategic-planning-and-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241216T083000
DTEND;TZID=America/Los_Angeles:20241216T150000
DTSTAMP:20260406T061044
CREATED:20240522T222929Z
LAST-MODIFIED:20241119T172216Z
UID:10000060-1734337800-1734361200@www.iaee.com
SUMMARY:Housing and Registration Management - Expo! Expo! in Los Angeles
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA
URL:https://www.iaee.com/event/housing-and-registration-management-los-angeles-2-16dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241216T083000
DTEND;TZID=America/Los_Angeles:20241216T150000
DTSTAMP:20260406T061044
CREATED:20240522T223407Z
LAST-MODIFIED:20241119T172258Z
UID:10000061-1734337800-1734361200@www.iaee.com
SUMMARY:Neuroscience of Exhibitions and Events - Expo! Expo! in Los Angeles
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-los-angeles-16dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_neuroscience-of-exhibitions-and-events.webp
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