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TZID:Asia/Seoul
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DTSTART:20230101T000000
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DTSTART;TZID=Asia/Seoul:20240710T090000
DTEND;TZID=Asia/Seoul:20240710T180000
DTSTAMP:20260405T063256
CREATED:20240522T143750Z
LAST-MODIFIED:20240529T221443Z
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SUMMARY:Strategic Planning and Management - Korea
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS \n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES \n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS \n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\nContact: Anna Kim at eun@akei.or.kr for more information. \nHosted by AKEI – The Association of Korean Exhibition Industry\, held at the aT Center in Seoul\, Korea \n 
URL:https://www.iaee.com/event/strategic-planning-and-management-2-korea-10jul24/
LOCATION:aT Center\, Seoul\, Korea\, Democratic People's Republic of
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/04/cem-badge-2024_1000px_strategic-planning-and-management.webp
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