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SUMMARY:CEIR Index Update: Where the U.S. B2B Exhibition Industry Stands and What Comes Next
DESCRIPTION:Webinar Description: \nBusiness conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry\, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results\, updated forecasts through 2028\, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research\, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise\, authoritative outlook to support planning in a changing environment. \nPresented by: Adam Sacks\, President\, Tourism Economics and Nancy Drapeau\, IPC\, Vice President of Research\, Center for Exhibition Industry Research (CEIR). \nSponsors(s): New Orleans Morial Convention Center and New Orleans & Company \nIAEE webinars are free to IAEE members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification. \nBrought to you by 
URL:https://www.iaee.com/event/ceir-index-update-where-the-u-s-b2b-exhibition-industry-stands-and-what-comes-next-12may26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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DTSTART;TZID=America/Chicago:20260520T103000
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CREATED:20260326T214008Z
LAST-MODIFIED:20260326T214236Z
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SUMMARY:Unlocking Event Success With Video-First Strategies
DESCRIPTION:Webinar Description: \nIn today’s fast-paced events industry\, video-first marketing isn’t just a trend and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention\, engage audiences\, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events\, and insider tips and tricks to elevate your production quality. Plus\, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you’re an event professional\, marketer\, or content creator\, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. \nLearning Objectives: \n\nLearn tactics to keep stakeholders engaged and get more longevity out of your video content.\nUnderstand the essential technology and simple production techniques needed to create compelling video marketing content.\nAnalyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.\n\nIAEE webinars are free to members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification. \nSponsors(s): New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/unlocking-event-success-with-video-first-strategies-20may26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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