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SUMMARY:The Role Of Communication Strategy In Event Success
DESCRIPTION:Webinar Description: \nCommunication is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation\, exhibitor value\, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study\, we’ll examine how clear guidance\, pre-event communications\, and well-timed nudges shape attendee and exhibitor behavior before\, during\, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle. \nLearning Objectives: \n\nFind out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle\, using IAEE’s Expo! Expo! 2025 as a case study.\nLearn how to develop a strategic communication framework that integrates clear guidance\, pre-event messaging\, and timely nudges to enhance participant engagement and exhibitor value.\nDiscover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock hour towards CEM recertification. \nPresenter(s): Nicole Bowman\, MBA\, CEM-AP\, Vice President of Marketing and Communications\, IAEE and Beverly Elliott\, CEM\, Account Manager\, Exhibitions & Sales\, IAEE and Kendra Black\, Website Product Manager\, Swapcard \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/the-role-of-communication-strategy-in-event-success-11mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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