Signature Boston
Events Calendar 2016

The Age of Virtual / Social Media & Sponsorships – Central Texas Chapter

September 10, 2020

Whether you’re planning a conference, trade show, or event, there’s a good chance that, in order to be profitable, you’ll have to get sponsors. Your sponsors are your customers and it’s important to make sure you’re selling them the best products. In 2020, social media marketing has become one of the few sponsorship options left in a world rattled by the COVID pandemic. It’s important to understand the value it has by allowing companies to directly engage with their customers, build brand presence, and ultimately sell more products. Learn what options you have to develop stellar social media sponsorship packages that mutually benefit both your sponsors and your organization.

Now, more than ever before, social media enables core business objectives and provides many different metrics and new data streams on customers and their behavior. With the rise in new social media features like Instagram Stories and new live streaming capabilities, authenticity and shareability have new clout. Learn how to create innovative sponsorships that will appeal to your attendees, in-person, or face to face, and show an increase in ROI to your sponsors.

Learner Outcomes:

  • Identify new ideas for hashtag use, how to create one, and how to use it.
  • Discover how to price social media sponsorship packages.
  • Explain how social media analytics can help you achieve your sponsors and your company’s business goals.


3:00 p.m. – 4:00 p.m.