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Events Calendar 2016

The Return of Live Events: Lessons Learned from Consumer and Sporting Events

July 15, 2021

Presented by Doug Bennett, Senior Vice President of Convention Development – Louisville Tourism and Susie Townsend, SVP of Visitor Experience – Visit Indy

With the past year’s effects of COVID-19 and the shutdown of exhibitions and events., the reemergence of face-to-face events is a glorious sight to be seen, whether big or small.

Join us for this timely conversation on how Louisville and Indianapolis pulled off two of the largest sporting events in the world during the pandemic. Hear from Doug Bennett, SVP of Sales for Louisville Tourism and Susie Townsend, SVP of Visitor Experience for Visit Indy, as they share their stories of hosting the Kentucky Derby and the Indy 500, giving their perspective and a “lens” into how destinations and our industries are working together and back on the road to recovery!

Key Takeaways:

  • Learn how destinations, venues and local officials collaborated to ensure a safe return to these live sporting events;
  • Hear key health and safety measures implemented to ensure appropriate health and safety precautions;
  • Gain lessons learned from the perspective of the destination


12:00 p.m. – 1:00 p.m. CT