Signature Boston
Events Calendar 2016

The Road Ahead: Trade Show Marketing in 2021 & Beyond

July 29, 2021

Presented by Marlys Arnold, Trade Show Consultant & Author, Exhibit Marketers Café

Everyone keeps talking about “getting back to trade shows” – but it’s not simply a matter of going back to the way things were.
This past year has spotlighted the importance of expanding the reach of your trade show marketing beyond the show floor. And while many aspects are different in the virtual – or now hybrid – world, there are Constants. A well-designed exhibit needs interactive elements to engage attendees and make them more likely to remember you when it comes time to make a buying decision.
Now more than ever, effective exhibits need a roadmap for success. In this session, you’ll discover all of these and much more!

Key Takeaways:

  • Navigate the path forward by;
  • Overcome the biggest fears about online exhibiting and take advantage of the opportunities;
  • Adapt your in-person exhibit based on current issues and trends
  • Incorporate other marketing tools into your hybrid exhibiting toolkit.

IAEE webinars are complementary for IAEE members and $49 for non-members.


12:00pm – 1:00pm CDT