Signature Boston
Events Calendar 2016

Virtual Meeting & Exhibition Platforms: EXPOCAD® VMP – Midwestern Chapter

August 19, 2020

Pivot, Pure, Hybrid – Three scenarios of Virtual Events

A virtual event is any event that conveys sponsor/vendor/education/poster information on-line instead of in person. At the simple scale, a PDF with links to the exhibitor’s website is a virtual event. The level of complexity of virtual events increases from there dramatically. EXPOCAD® has been doing virtual events since 2006. This is not new for us. EXPOCAD® Virtual Market Place can manage any size event and works with its own conference module or one of the organizer’s choice using multi-cloud technology.

We all are about done with the word ‘pivot’ at this point. It does describe an event that had to do a mid-course correction due to the inability to hold the live event. Michele Bennett, Senior Exhibition Manager from SPIE, will share her experience with having to make a change to maintain audience and continuity for her organizations’ events.

Is there anything new to learn about virtual events? YES!!

  • How speed to market made a difference
  • Market analysis of what an organizer can do to increase revenue and ‘booth’ traffic
  • ADA compliancy (ASL, CC, Screen Reader, High Contrast Interface, etc.)
  • User interface requirements needs vs. wants
  • Multi-cloud applications


Michele Bennett, CEM, Senior Exhibition Manager, SPIE
Rich Stone, CEO, EXPOCAD® by ACT


1:00 p.m. – 2:00 p.m.