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Events Calendar 2016

Webinar: Delivering Greater Stakeholder Value: Insights Into Sales Trends (2)

April 18, 2023

Webinar Description:

Delivering Greater Stakeholder Value: Insights Into Sales Trends

After a few turbulent years, the rules have changed for engaging stakeholders in events, tradeshows and exhibits, sponsorship, and advertising sales. What are the trends and how can you be positioned for success?

Tune into this session to hear from industry thought leaders, Tom Myers and Benjamin Rabe, as they unpack current trends in exhibits, sponsorship, and advertising sales in the association industry. Get a forecast about what to expect and discover how to embrace disruption for growth and innovation.

After participating in this session, you will be able to:

  • Identify emerging trends in exhibit, sponsorship, and advertising sales
  • Unlock insights about opportunities that will take priority
  • Discover action items aimed at providing greater value and a positive experience


This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

IAEE webinars are free to members and available to non-members for $49.


Presenter Information:

Tom Myers, Senior Vice President, Sales Services, Smithbucklin –

As Senior Vice President, Sales Services, Tom Myers is responsible for leading a dynamic sales force that is accountable for growing client revenue through the sale of sponsorships, exhibits, advertising, digital properties and other association assets. His team works to develop new and innovative opportunities in order to establish deeper relationships with the sponsoring companies of Smithbucklin’s clients, while also creating systems to enhance current exhibit and sponsorship efforts. In addition, he has implemented new forecasting improvements and developed a new measurement metric for point-in-time performance assessment.

Prior to joining Smithbucklin, Tom served as managing partner and founder of CI Group LLC, a sales, account management and go-to-market consulting company serving multiple clients, including a premier retail

technology solutions and support provider. Previously, he served as vice president of worldwide sales and service delivery for SEI LLC, a provider of outsourced retail technology support, customer service and sales support for global companies. In his role, Tom was responsible for building and managing virtual sales, account management, marketing and operation teams on four continents.

Tom holds a Bachelor of Science in electrical engineering from North Dakota State University in Fargo, N.D. and an MBA in finance and business policy from the University of Chicago Booth School of Business.

Benjamin Rabe, Event Director, Event Services, Smithbucklin –

Benjamin Rabe has over 20 years of experience leading teams and partnering with his client organizations to deliver growth and innovative experiences. Benjamin oversees the professional membership groups portfolio of the American Hospital Association, several of which have seen significant growth over the last ten years. Benjamin also serves as event director for several shows that have appeared on the Trade Show News Network’s Top 250 Trade Shows List, including NPE2024: The Plastics Show.

Benjamin is a graduate of the IAEE Krakoff Leadership Institute and he served on the IAEE Board of Directors for the Midwestern Chapter from 2008 to 2014, including as chair in 2013. He previously served on the IAEE Hosted Buyer Program Task Force and Priority Point Systems Task Force. In addition, he is currently a member of the Visit San Antonio Customer Advisory Boards and was named an Association Forum “Forty Under 40” honoree. Benjamin holds a degree in business administration and speech communications from Augsutana College in Rock Island, Ill.





1:00 PM – 2:00 PM CT | 2:00 PM – 3:00 PM ET | 11:00 AM – 12:00 PM PT | 7:00 PM – 8:00 PM GMT | 3:00 AM – 4:00 AM for Singapore and Beijing (GMT + 8)