Signature Boston
Events Calendar 2016

Webinar: Developing a Global Presence Through the Power of Cultural Awareness

October 25, 2023

Webinar Description:

This webinar is designed to teach basic principles involving how to understand, develop and manage diversity within the workplace. Participants will discover how the influence of culture, and differences in values, ethics and assumptions has a direct impact on effective communication. In addition, participants will also learn how to understand the importance of cultural openness and how it can be used as an advantage to facilitate positive intergroup interactions, by creating an environment of inclusivity within the workplace.

After participating in this session, you will be able to:

  • Identify and discuss the origin of bias and how it relates to cultural competency.
  • Uncover and discuss our own self-awareness can impact communication.
  • Learn best practices in how to amplify your Cultural Awareness to develop Cultural Presence.


This session/course/webinar is eligible for 1 clock hour.

IAEE webinars are free to members and available to non-members for $49.

Presenter: Sherron Washington, M.A., Founder and CEO, The P3 Solution

Sherron Washington, M.A. is the founder and CEO of The P3 Solution a full-service marketing and communication (marcomm). She has built her firm around the principle of “marketing simple,” which instruct clients to embrace simplified methods to promoting their business. She has imparted her marketing wisdom and expertise for nearly 20 years and has been deemed by many as “The Marketing Whisperer” due to her uncanny ability to assist clients in developing innovative, results driven, yet simple solutions for their business. Sherron has written two books Market Simple: The Blueprint to a One-Page Marketing Plan, and The Oops Moment which teaches businesses how to develop quick and effective marketing tactics.

As a speaker, trainer and professor, Sherron has an energetic style that captivates and educates simultaneously, sharing expert marketing insight in fun interactive sessions that engage the participants and enhance the learning experience. Sherron has presented at several conferences around the world including Inbound, Expo! Expo! and the International Baking Industry Expo. Sherron currently teaches Marketing and Communication courses at Trinity Washington University and for Goldman Sachs National 10,000 Small Business program.

Sherron’s overall goal is to educate businesses on how to develop and execute better marcomm strategies that will help communicate and promote their brand effectively.




10:30 AM – 11:30 AM CT | 11:30 AM – 12:30 PM ET | 8:30 AM – 9:30 AM PT | 4:30 PM – 5:30 PM GMT | 12:30 AM – 1:30 AM for Singapore and Beijing (GMT + 8)