Signature Boston
Events Calendar 2016

Webinar: Real World Actionable Insights and Strategies for Attendee Acquisition Planning

September 27, 2023

Webinar Description:

Real World Actionable Insights and Strategies for Attendee Acquisition Planning

In today’s competitive exhibitions landscape, successful planning hinges on effective attendee acquisition strategies that drive growth. This webinar will provide you with real-world, actionable insights into the latest trends and proven strategies for crafting attendee acquisition plans that not only attract participants but also lead to substantial event growth. Discover what others are doing to leverage cutting-edge approaches and data-driven techniques to maximize their event’s reach, engagement, and impact. Don’t miss out on the opportunity to gain practical insights and transform your events into dynamic and thriving experiences.

After participating in this webinar, you will be able to:

  • Identify trends that are currently shaping attendee acquisition in the events industry.
  • Acquire insights on how to create attendee acquisition plans grounded in data-driven insights.
  • Explore methodologies for analyzing attendee demographics, behavior patterns, and preferences to tailor your strategies for maximum impact.
  • Discover a range of actionable tactics that go beyond traditional approaches to drive attendee engagement and boost event growth.

This webinar is eligible for 1 CE clock hour.

IAEE webinars are free to members and available to non-members for $49.

Moderator: Nicole Bowman, MBA, CEM, Vice President, Marketing & Communications, IAEE Executive Director


  • Mary Beth Cowardin – VP Marketing & Member Engagement, AmericanHort
  • Casey Clements – Marketing Director, Fast Forward Event Productions
  • Lauren San Martin – Director of Membership and Marketing, Veterinary Emergency & Critical Care Society




10:30 AM – 11:30 AM CT | 11:30 AM – 12:30 PM ET | 8:30 AM – 9:30 AM PT | 4:30 PM – 5:30 PM GMT | 12:30 AM – 1:30 AM for Singapore and Beijing (GMT + 8)