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The Exhibitions Mean Business campaign features spotlights on our donors and those who have a story to tell about the power of face-to-face marketing.

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Informa Tech captures 31% of event attendees with Feathr

August 9, 2022

In this Feathr feature, learn how Informa Tech reached a new audience to significantly increase its event registrations.


Janet Sperstad on Trust, Trade Shows and How they Work Together: Part Two

May 24, 2022

Janet Sperstad, CMP-Fellow, breaks down the brain on trust and offers tips for show organizers on applying this information to make future events more successful.


Janet Sperstad on Trust, Trade Shows and How they Work Together: Part One

May 17, 2022

Janet Sperstad, CMP-Fellow discusses how trust and neuroscience relate to exhibition management.


Advocacy Puts Action Into Your Bark, says EMB Ambassador Rob Cohen

August 10, 2020

Read DS&L Vice President Rob Cohen’s top tips on how you and your team can become an effective EMB Ambassador.


Low Tech and Persistence Yield Advocacy Results for EMB Ambassador Mark Taylor

July 31, 2020

Exhibitions Mean Business Ambassador Mark Taylor of Apogee Exhibits shares his story of how he connected with Senator Chuck Schumer using an unexpected tech tool and persistence.


COVID-19 Update from IAVM President & CEO Brad Mayne, CVE

April 8, 2020

IAVM President & CEO Brad Mayne, CVE provides a COVID-19 update on what IAVM and its members are doing to fight the pandemic and serve those who have been negatively affected by the virus during this unprecedented time.


Sue McCart Shares Her Passion for Advocacy

March 6, 2020

Sue McCart is on a mission to get her peers involved in advocacy. Why? To ensure that they get as much out of it as she has. An IAEE member since 1983, former chair of the Advocacy Committee, and IAEE’s first Exhibitions Mean Business Ambassador, Sue uses her love for advocacy as a platform to […]


MWC Cancelling – Doing the Right Thing

February 14, 2020

Read Gary Shapiro's statement on why the cancellation of Mobile World Congress 2020 strengthened GSMA's brand promise and the loyalty of their customers.


Jessica Finnerty, CEM Jumps into Advocacy

January 28, 2020

Jessica Finnerty, CEM, could see Washington, D.C. from her office window. But she never imagined she’d one day experience what went on in the rarified halls of the U.S. Congress. That was five years ago, before she participated in Exhibitions Day and started using her voice to show how exhibitions mean business. Today, Jessica is […]


U.S. Event Professionals Meet at Capitol Hill to Advocate for $97B B2B Exhibitions Industry for Exhibitions Day

June 5, 2019

DALLAS, June 5, 2019 — The Exhibitions Mean Business campaign will host its sixth annual “Exhibitions Day” on June 4-5 on Capitol Hill in Washington, D.C. Exhibitions professionals from across the country will meet face-to-face with Members of Congress and address four important policy issues impacting the health of trade shows, conventions and other face-to-face gatherings, which contributed $97B […]


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