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Pleins feux sur les professeurs du CEM sur Michelle Monteferrante, CEM, CTA Directrice régionale de la planification commerciale et de l'exécution d'événements, Freeman

Michelle Monteferrante, CEM, CTA is currently Director of Business Planning & Event Execution for Freeman, based at the Anaheim, California office. She received her B.S in Hospitality Management from the University of Nevada, Las Vegas and began her career in the hotel field with a position at the Sheraton Corporation as a Corporate Trainee. This started a 10+ year career in various hotel locations and companies around the United States in sales management. After the hotel phase of her career, she moved back to Las Vegas to pursue a new career direction by working at the Sands Expo & Convention Center in event space sales. This position introduced her to the trade show industry when, a year later, she took a sales position at Freeman. Currently at Freeman, Michelle is part of a financial team that works on the top 250 accounts for our company. We focus on improving efficiencies and customer service.

IAEE recently spoke with Michelle about her experience in the exhibitions and events industry, as well as her involvement with the Programme d'apprentissage CEM.

How long have you been in the industry and how did you become involved in it?
I have now been in the industry for more than 25 years. Both of my parents were in the hospitality industry, which led to my own involvement.

Qu'est-ce qui motive votre implication dans l'IAEE et le programme d'apprentissage CEM ?
I strongly believe in our industry’s future and I want to give back to an industry that has given so much to me. This led to my desire to join the CEM Faculty a year ago. Michelle has served on the IAEE Southwest Chapter board for more than six years as director, treasurer, vice president, chairperson and now, past chairperson.

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Quelle a été votre expérience d’enseignement la plus mémorable ?
Teaching 70 students in China who had a desire to learn was very memorable.

Quels sont quelques-uns des avantages de l’enseignement du CEM ?
I truly enjoy meeting new people and hearing about other people’s different experiences. Being on the CEM Faculty also allows me to hone my public speaking skills, as well as share my experiences and what I have learned throughout the years with others.

Comment le titre CEM vous a-t-il aidé dans votre carrière ?
I see the CEM designation as a symbol of commitment to our industry and to the craft.

CEM Salaire Inforgraphic_Freeman

Avez-vous des conseils à donner à d’autres CEM qui souhaiteraient se lancer dans l’enseignement ?
It is very rewarding to teach and give back to our industry. If you have a passion for imparting your knowledge and experience to others, and feel comfortable speaking publicly, this is a great opportunity!

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