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Pourquoi je participe à l'Expo ! Expo ! : Une entrevue avec Lisa Goecke Malikow de la National Restaurant Association

Lisa Goecke Malikow de la National Restaurant Association partage ses expériences #ExpoExpo et pourquoi vous devriez assister au « spectacle pour les spectacles ».

Expo! Expo! is called the “show for shows” for a reason! With over 265 exhibitors across 60+ product categories, Expo ! Expo ! Réunion et exposition annuelle de l'IAEE provides attendees with a diverse marketplace to view and assess the tools needed to plan and manage successful trade shows and events for years to come. IAEE sat down with Lisa Goecke Malikow, Vice President, Meetings and Tradeshows for the National Restaurant Association, who shares the importance of making connections on the trade show floor.

Parle-nous un peu de toi. Quelles sont vos responsabilités actuelles ?

As the Vice President, Meetings and Tradeshows for the National Restaurant Association Show, I oversee the strategic operations of the activities taking place on our exhibit floor, meeting space and special events.

Why do you attend Expo! Expo!? And how many years have you attended

I have been attending Expo! Expo! since the early to mid-2000s and try not to miss a year when possible. Expo! Expo! is valuable to me on a variety of levels (education, networking, etc.), but what really drives my attendance is the Expo floor and the opportunity to meet with the suppliers that are exhibiting. As someone who believes in the power of the exhibitions industry, it is important to me to stay on top of the latest trends and resources available to keep our show at the top of its game.

Expo Expo Blog Quote - Lisa Goecke Malikow.png

Comment les organisateurs de salons comme vous profitent-ils de leur participation à l’Expo ! Expo !?

I think show organizers have an obligation to educate themselves on the latest trends in the industry.

Quelles séances éducatives ont retenu votre attention à l'Expo ! Expo ! dans le passé? Avez-vous retenu quelque chose de ces séances ?

I’ve gone to a number of great séances d'éducation over the years, but a recent one that sticks out in my mind was a session I attended last year titled, Can You Escape from this Session? It was all about problem solving and fashioned after the popular “escape rooms.” As producers of live events, we will always be faced with unplanned issues. How you work together to escape them or move forward from them in a positive way is key.


Comment abordez-vous votre temps passé à Expo ! Expo !?

I always use the mobile app to plan my schedule and then I consult with my teammates, who also attend, to coordinate who is going to which session. We really look at it as if we are dividing and conquering, so that we can bring the most information back to team members not in attendance.

Pourquoi est-il important de s'impliquer dans sa section locale ?

As a former board chair for the Midwestern Chapter, I cannot stress enough the importance of being involved at a local level with your chapter. Not only are the education offerings throughout the year valuable, but the comradery and the networking add value to your day-to-day jobs that you wouldn’t always expect. Through the chapter, I’ve gotten to know other show managers and been able to use those connections to discuss industry issues, new ideas and other topics relevant to my work. Without those connections I made at the Chapter level, I’m not sure I would have the same opportunity to discuss and vet through topics.

Expo ! Expo !

Si vous parliez à quelqu'un qui n'avait pas assisté à Expo! Expo ! et que vous envisagez d'y aller, que lui diriez-vous ?

I would tell them that I think Expo! Expo! should be on the list for anyone in the exhibitions and event industry to attend annually to keep themselves and their organization abreast of the trends and technologies available. Our industry is far more fast-paced than people think and to stay competitive, you need to stay informed.

Quel conseil donneriez-vous à un nouveau participant que vous auriez aimé que quelqu'un vous dise lorsque vous avez assisté à l'Expo ! Expo ! pour la première fois?

Do your research and plan your days out – which is honestly the same advice I’d give someone attending my show for the first time, too. To get the most out of your experience, you need to do your due diligence.

Quel est l'événement ou le programme que les participants ne peuvent pas manquer à l'Expo ! Expo ! que vous appréciez vraiment ?

You cannot miss the expo floor! It is called Expo! Expo! for a reason and IAEE has the most robust show floor/vendor mix out of all the industry events (in my opinion).

2017 Crowded Show Floor

Will you be attending this year’s Expo! Expo! in New Orleans? If so, what programming are you looking forward to experiencing?

Unfortunately, I will not be attending this year because I’ll be on maternity leave, but we have a great team of people coming in from the National Restaurant Association Show who will be attending many of the programs including YP events, MATSO programming, CEIR programming and more. I can’t wait to catch up with all of them on their experience when I return to the office after the first of the year!


Trade show floor, education and networking…all in one place. Attend the “show for shows” in vibrant New Orleans this year. Register by 26 October to receive early bird savings.


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