La première ressource pour l'exposition et professionnels de l'événementiel

Des alternatives aux salons professionnels qui vont au-delà du sol

De nombreux rassemblements en personne étant reportés ou annulés, de nombreuses entreprises se sont retrouvées à la recherche d’alternatives aux salons professionnels. Rassemblez de nouvelles idées pour atteindre votre public virtuellement via 4imprint.

Originally published by 4imprint

Since so many in-person gatherings are being postponed or cancelled, many businesses may have found themselves looking for trade show alternatives. With products to share and customers to meet, organizations of every size are finding new opportunities to fill the void left by the lack of live events.

The good news is that there are multiple ways to connect with customers right now. Here are a few techniques and marketing promotional products that can help get you started.

Create a webinar

Have expertise on a topic that would interest potential customers? Want to do a presentation on the benefits of your newest product or service? Offering a webinar is a great way to capture attention. It also helps build your brand with customers who are genuinely interested in what you have to offer. Increase attendance with a thank-you gift, like a webcam cover, for participants.

Write an article for publication

Have you recently solved a problem for a major customer? Or developed a product innovation you want to share? As a trade show alternative, consider creating a case study for your website or writing an article for a popular trade publication that shares the who, what, when, where, why and how of your accomplishments—and what they could mean for other potential clients.

Turn relationships into leads

While trade shows give you the opportunity to catch the eye of potential customers, asking your current clients for referrals can also put you in touch with new customers. Asking for referrals has other benefits as well:

  • People referred by a friend are four times more likely to buy.
  • B2B companies with referrals have a 70% higher conversion rate.

Remind customers of your referral program periodically via email or social media. And be sure to thank them by sending a thank-you note or a marketing promotional product, like a gift basket made with a cooler ou picnic basket.

Create a virtual experience

If you can’t bring customers to an exhibit booth, consider bringing a booth to customers. Create a virtual experience that allows customers to see your product in action, get information and have questions answered in a truly memorable way.

Mail virtual reality glasses to customers as a fun way to promote the experience.

Thinking outside the floor

When you’re looking for trade show alternatives, you’ll quickly discover there are many opportunities to help you find new sales leads. Good luck!

Partager l'article

Tiens-toi à jour

Articles Similaires

logo de la station de blog iaee

Tiens-toi à jour

Rejoignez plus de 15 000 abonnés dédiés à découvrir les tenants et les aboutissants du secteur des expositions et de l'événementiel !