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Pleins feux sur Shauna Peters, CEM, membre de l'IAEE

Lisez le Pleins feux sur les membres de l'IAEE sur Shauna Peters, CEM, de Mdg, une société Freeman et membre du chapitre DC !

Shauna Peters, CEM, VP, Strategic Account Management, of Mdg, a Freeman Company

Ville natale: Fairfax, VA
Université d'éducation : Université de Virginie
Depuis combien de temps êtes-vous membre de l'IAEE ? 18 years
Chapitre IAEE : CC

Comment avez-vous débuté votre carrière dans ce secteur ?

Like many people in this industry, I fell into it. In seeking a marketing job out of college, I found one at a show management company, before I even knew what trade shows and events were. But like so many people in our industry, I fell in love with events and the rest, as they say, is history!

Comment l’IAEE a-t-il façonné votre carrière ?

IAEE has been a constant throughout my career. Across companies and roles. It has been a source of knowledge and resources to help support my clients. And it has created connections to mentors, future bosses, colleagues and friends.

Quels conseils donneriez-vous à un nouveau membre ?

IAEE has so much to offer that it can be overwhelming when you are new. Pick an area you are most interested in, whether it’s your local chapter or a specific committee or task force to get involved in as a place to start. And when you have a question, IAEE Lien membre is a great place to turn to crowdsource the answer.

Selon vous, quel est l’avantage #1 pour les membres de l’IAEE ?

Networking! Our industry is so interconnected and one of the best ways to meet and get to know everyone is through IAEE. Whether it’s in person at Expo ! Expo ! or niche events like the Forum sur le leadership des femmes or online opportunities like the Community Buzz Hours ou webinaires, there are so many ways to connect with people across the industry through IAEE.

Comment utilisez-vous les recherches du CEIR et quels rapports avez-vous téléchargés ?

CEIR research is extremely helpful to me and my team as our clients often ask how their events compare to industry benchmarks. The Attendee ROI Playbook series in particular provides insights into the attendee decision to attend that we are able to translate into marketing strategy for our clients. And the COVID-19 impact webinars and resources have helped us prepare our clients as we look to the future of events.

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