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Pleins feux sur Dennis Smith du Conseil de recherche du CEIR

Dennis Smith, membre du Conseil de recherche du CEIR, explique comment il utilise la recherche du CEIR pour maximiser ses buts et objectifs.

Par Mary Tucker, responsable principale des relations publiques et des communications

Editorial Note: Originally published on

Dennis Smith is the Vice President of Business Development for the Asian American Hotel Owners Association. Previously Dennis held the title of Sr. Director for Exposition Sales and Business Development at AVIXA, the global trade association for the pro AV and integrated experiences industry. Dennis began his trade show career in Europe and spent close to 18 years living in Europe working for some of the top global trade show organizations.

En plus de lancer sa propre société de salons professionnels en 1997, Dennis a occupé plusieurs postes de direction et a été directement responsable de l'organisation de plus de 250 événements internationaux différents dans plus de 30 pays couvrant une multitude d'industries, notamment le textile, l'automobile, la fabrication, la technologie. , la nourriture et la construction.

Né dans le Colorado et ayant servi dans l'armée américaine, Dennis est titulaire d'un MBA en commerce international et possède une grande expérience en stratégie globale pour des événements à travers le monde. Il est marié et père de deux enfants et réside actuellement à Atlanta, en Géorgie.

Dennis currently serves as the Chairperson for the CEIR Board of Directors in addition to the CEIR Research Council. Here, he shares how he applies Recherche CEIR to help meet his business objectives.

CEIR: Do you collect data at/from your shows and, if so, how extensive is your process? What do you hope to gain from it and/or how do you use the data?

Dennis: The key data points for me are the number of exhibitors; gross and net square feet of space on the show floor; registered and verified attendee numbers; and gross revenue of event. I compare the current year data to past iterations to identify year over year performance and identify trends based upon variances in any of the key data points. This data helps us in reviewing our overall event strategy and identify any areas of concern or success that may help in further developing our overall strategic direction and event concept. We also use the data to assist in building our periodic SWOT analysis and other modelling approaches.

CEIR: Which Rapports du CEIR have you used to help you in organizing your show(s)? How have they supported your business actions?

Dennis: I always refer to and use data from the Rapport sur l'indice CEIR, and the CEIR Census when completed. Most recently, I have used data from the Omnichannel Marketing Insights series and the COVID updates.

CEIR: Do you use other CEIR tools such as the Analyseur de performances d'événements or the Forecasting Subscription Service?

Dennis: I have used the Event Performance Analyzer in the past, which provided helpful output to benchmark my events to the industry average. A more robust program would be helpful and maybe could include a cost analysis tool to assist organizers in budgeting, especially for marketing and operations, and provide insight to suppliers on pricing strategies.

CEIR: Where does the industry need to focus research efforts and/or to apply research available more effectively?

Dennis: I would like to see more information on attendee habits and insight into the newer generation(s) of attendees.

CEIR provides industry-leading, objective research on the exhibitions and events industry. Find out more about its mission, past and current research, and how you can maximize your business goals and objectives through CEIR research ici.

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