L'IAEE s'associe à Fern pour proposer la série éducative du premier chapitre 2021

L'Association Internationale des Expositions et Événements® (AIEE) has partnered with Fougère in a specialized program for IAEE chapters that targets topics each chapter finds most relevant to its members.

“It is important to us to provide the best and most pertinent education programming to our members, especially as our industry strives to recover from the challenges faced in the past year,” notes IAEE Vice President of Learning Experiences Marsha Flanagan, M.Ed. “In the five years the chapter education series has been held, we have seen that the wealth of information provided in the program serves to strengthen our members’ professional portfolios in both the short- and long-term future.”

Grâce au généreux soutien de Fern, le siège national de l'IAEE financera les coûts associés au programme, y compris les honoraires des conférenciers, les déplacements et l'hébergement.

“Education has long been at the core of what we do as an industry, and IAEE has continually been at the forefront of education for exhibitions and events professionals,” adds Fern CEO Aaron Bludworth. “Fern is very pleased to continue our support of the Chapter Education Series, allowing industry-leading content to be provided at a local level.”

Les dirigeants de chapitre peuvent choisir parmi les présentations suivantes :

  • Facilitated by Shakira Brown, CEO, SMB Strategic Media LLC:
    • Reinvent You: Level Up Your Emotional Intelligence to Transform from Boss to Leader
    • Tactical Crisis Communications: Knowing What to Say and When to Say It
    • Fostering Creative Thinking and Innovation
    • Optimize That Sales Funnel: Mastering Negotiation to Get More of What You Want!
    • Influence and Persuasion for Sales Leaders
  • Facilitated by Paige Cardwell, President and Founder, CSG Creative:
    • Hybrid or Hot Mess? How to Effectively Market Your Live and Virtual Experience to Maximize Engagement and Conversions
    • Think About This: Is Your Brand Still Relevant in a Post-COVID World?
    • If a Picture Says a Thousand Words, Video Says a Million: How to Effectively Leverage Virtual Event Content and Other Video to Drive Audience Engagement and Acquisition
  • Facilitated by Bob Chain, Account Manager, Swapcard:
    • Building a Personal Brand: A Journey to Increase Your Circle of Influence
    • Driving Digital Revenue: How Virtual Experiences Relate to Digital Advertising
  • Facilitated by Robyn Davis, CPTD, Trade Show Strategy Specialist, Exhibitors WINH LLC:
    • How to Support Every Single Exhibitor and Sponsor Effectively
    • Working with Exhibitors in a Virtual World
    • Every Event Professional Can Be an Effective Advocate – Especially You!
  • Facilitated by Meg Fasy, Principal, FazeFWD:
    • The Dollars and Sense of Sponsorships
    • Construire votre stratégie de parrainage
    • Tendances du parrainage
    • Possibilités de parrainage numérique
  • Facilitated by Jenni Hesterman (Colonel, U.S. Air Force, retired), Vice President, Business Resiliency, Watermark Rick Management International:
    • Sécuriser les espaces publics : un exercice pratique
    • Women in Leadership: Achieving Balance and Professional Success
  • Facilitated by Ginger Johnson, Expert Connector, Author, Coach:
    • Life: Powered by Connection
    • The Dinner Party Experience: Connection at the Table
    • Marketing, Communication and Sales: Powered by Connection
    • Building Authentic Connections: Team, Members and Sponsors
  • Facilitated by Jennifer Kerhin, CEM, MBA, President, Sponsorship Boost:
    • 6 Steps to Create a Virtual Prospectus
  • Facilitated by Kate Patay, Chief Strategy Officer, Patay Consulting:
    • Critical Leadership
    • Defining and Communicating Your Brand
    • Influencing the Influencers
    • Survive and Thrive
  • Facilitated by Dawn Rasmussen, CMP and certified resume writer, Chief Resume Designer, Pathfinder Writing and Career Services:
    • Be Your Own Superhero
    • Ignite Your LinkedIn Profile: Ignite Opportunities
    • Learning from the Past to Shape the Future
  • Facilitated by Sherron Washington, Founder and CEO, The P3 Solution:
    • Promotion Principles: Ethical Strategies to Creating Effective Marketing
    • MarComm Mash-Up
    • Marketing Simplified: The 15-Minute Marketing Plan
    • Unmasking and Managing Bias in the Workplace
    • Your Response Matters: How to Become an Effective Communicator in Conflict

“The IAEE Southeastern Chapter has utilized the Fern Speaker Series for many years for our education programs,” comments Chapter Chairperson Gwen Venable, CEM, Vice President of Communications for the U.S. Poultry & Egg Association.  “The series allows us to access quality speakers who present on relevant and timely topics. Our members are really appreciative of the information and resources they provide.”

Cliquez ici pour obtenir des informations complètes sur le programme et le présentateur.

À propos de l’IAEE

Reconnu depuis 1928, l'IAEE offre qualité et valeur à ses membres grâce à son leadership, son service, sa formation et ses relations solides. L'IAEE est la plus grande association de l'industrie des expositions et de l'événementiel au monde, avec comme membres des organisateurs de salons, des exposants et des fournisseurs d'expositions. Les organisateurs de plus de 20 000 expositions et événements acheteurs-vendeurs à travers le monde sont membres de l'IAEE, et l'organisation préconise et promeut la sensibilisation aux expositions et événements en face-à-face comme principal moyen de développement et de croissance des affaires. L'IAEE offre une formation pertinente, opportune et innovante à ses membres et à l'industrie. L'IAEE récompense ses partenaires stratégiques : 4imprint, Convention News Television (CNTV), eShow, Freeman, GES | onPeak, Grit Productions and Expositions, La Nouvelle-Orléans & Company, La Nouvelle-Orléans Ernest N. Morial Convention Center et Risk Strategies Company | Assurance Buttine. Visite www.iaee.com pour plus d'informations.

Marie Tucker
Gestionnaire principal des communications et du contenu | AIEE
+1 (972) 687-9226
mtucker@iaee.com

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