IAEE Outstanding Achievement in Marketing & Sales Award

The IAEE Outstanding Achievement in Marketing & Sales Award recognizes outstanding achievement in marketing and sales activities including outstanding performance in:

  • Total Event Revenue/Profit
  • Advertising Revenue
  • Attendance
  • Sponsorship Revenue
  • Exhibit Space Sales
  • Customer Service

Eligibility and Rules:

  • The nominee must be an active member of IAEE or currently employed by an IAEE member company in good standing.
  • All nominations must include benchmark and/or statistical data over a 12- to 18-month period that clearly illustrates the results achieved.
  • Nominations submitted without supporting documentation will not be eligible for consideration.
  • Self-nomination is permitted for this award. However, when the nomination is submitted for an individual (rather than the team or company), the nomination must include a letter from the individual’s supervisor or from a top manager of the company confirming the supporting data is accurate.

Criteria for selection for SHOW ORGANIZERS:

  • Evaluation of merit is based upon a detailed description of the steps taken to achieve defined objectives (a case study description) and will include measurable comparable metrics.
  • The Committee will evaluate how effectively the described program achieved desired results.
  • All nominations must include benchmark and/or statistical data over a 12- to 18-month period that clearly illustrates the results achieved by show management. Nominators are encouraged to provide as much information as is applicable regarding the candidate’s merit for this award. Recommended metrics may include, but are not limited to, increase and/or changes in:
    • Total Event Revenue/Profit
    • Attendance Figures
    • Exhibit Space Sales Figures
    • Advertising Revenue
    • Sponsorship Revenue
    • Comparisons to Previous Years’ Performance

Criteria for selection for SUPPLIERS:

  • Nominees will be judged upon the creativity, utility, and value of the project, product, or service.
  • The committee will evaluate how the defined project, product, or service meets the objective(s) its creators set out to address.
  • High value will be attributed for creativity and innovation.
  • All nominations must include benchmark and/or statistical data over a 12- to 18-month period that clearly illustrates the results achieved by the product and/or service. Nominators are encouraged to provide as much information as is applicable regarding the candidate’s merit for this award. Recommended metrics may include, but are not limited to:
    • Return on Investment in Marketing Efforts
    • Functionality
    • Affordability
    • Customer Service
    • Sales figures
    • Comparisons to Previous Year’s Performance

Nominations Deadline: 30 June 2017
CLICK HERE TO LOG IN TO THE IAEE MEMBER DASHBOARD AND SUBMIT A NOMINATION.

(NOTE: You must be an IAEE Member to submit a nomination for an IAEE Award.)

 

Past recipients of the IAEE Outstanding Achievement in Marketing & Sales Award:

2004
Chrissie Cinquegrano, CEM
Christopher Schriever, Blue House

2005
Susan Littleton, International Consumer Electronics Show (CES)
Peter Lombardi, Rosemont Convention Bureau

2006
Dan Cole, CEM, Consumer Electronics Association/CES

2007
Ray Baum, ListeNation
Sandra Toms LaPedis
Sharon Woodard

2008
Nicole Derany
Larry Schur, CEM

2009
The Tiny Kitchen/The Metropolitan Cooking & Entertaining Show

2010
Allison Germaneso Dixon
GES National Servicenter®

2011
Lenny Heymann

2012
NAPE Expo
PROCESS EXPO 2011

2013
Melissa Ooi

2015
Ellen Schwartz

2016
Jenn Ellek, CMP

2017
David Saef, CTSM