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IAEE Announces 2017 Art of the Show Competition Results

October 25, 2017

Competition Honors Excellence in Exhibitions and Events Marketing Materials

The International Association of Exhibitions and Events™ (IAEE) announces the results of its annual Art of the Show Competition. The winners were selected for their creative use of several essential marketing elements needed to promote exhibitions and events. The winning entries will be featured in a gallery style display at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 28-30 November 2017 in San Antonio, Texas.

“The Art of the Show Competition provides a nice overview of how the industry is developing because marketing touches on all aspects of any show,” noted IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “We are able to see what’s hot and what is resonating in trade shows since Art of the Show is the only marketing competition specifically targeted to the exhibitions and events industry.”

The Art of the Show competition recognizes excellence in promotional materials for the exhibitions and events industry. It includes 15 different categories of competition, spanning three show sizes. The entries are judged by an independent panel of judges who score the entries based on each category’s criteria. Each year, IAEE presents a Best of Show award, which is the highest scoring entry across the entire competition.

This year’s Best of Show winner is the Greater New York Automobile Dealers Association for its New York International Auto Show entry in the Social Media Campaign: Over 200,001 nsf category.

Click here to view the complete 2017 Art of the Show Competition Winners Gallery.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Buttine Exhibition Insurance, Convention News Television (CNTV), Freeman, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Personify – A2Z Events, Swapcard and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit for more information.

Media Inquiries:
Mary Tucker
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