Signature Boston
September 25, 2018
The Indoor Lab EventAnalyzer™ Suite of Analytics Accurately Captures and Measures Foot Traffic Trends and Attendee Activities to Drive Greater ROI Across the Event Ecosystem
DANA POINT, Calif. – The Indoor Lab, the leading provider of indoor foot traffic analytics solutions for events and trade shows, announced today that it has been chosen by the International Association of Exhibitions and Events™ (IAEE) to provide privacy compliant behavioral analytics (measuring foot traffic of attendees) during Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held 11-13 December 2018 at the Ernest N. Morial Convention Center in New Orleans, La.
Using proprietary sensor technologies, The Indoor Lab will analyze foot traffic and attendee behavior during Expo! Expo! to provide IAEE staff, exhibitors and attendees with critical insights designed to help them derive greater value from their strategies and investments. For example, a full suite of measurements for exhibitors, including privacy compliant passive leads, benchmarks and floor comparisons, will help them increase demand through empirical data and better customize future events. In addition, attendees will receive a summary of their activities after the event, including exhibitors and sessions attended, enabling them to provide greater input to team members and leadership regarding their learnings and show value.
“IAEE always looks to increase the value that our Expo! Expo! provides to exhibitors and attendees,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “We continually partner with technology innovators to provide the latest tools exhibitors and attendees can use to create new experiences. The new approach The Indoor Lab takes to indoor tracking, privacy-compliant lead generation and 3D LiDAR brings a new level of sophistication to our analytics efforts and to the event industry overall. Our exhibitors and attendees will now have access to accurate information that will better quantify their event successes and help them plan for future trade show investments.”
The Indoor Lab to Present on Indoor Tracking and Analytics at Expo! Expo!
Expo! Expo! emphasizes thought leadership and best practices by providing attendees with presentations led by experts on a wide range of topics, while also creating learning environments to immerse attendees in experiences.
In addition to providing its EventAnalyzer services to Expo! Expo!, The Indoor Lab co-founder Patrick Blattner will be speaking to attendees on the key benefits indoor tracking can bring to the exhibitions and events industry. Prior to co-founding The Indoor Lab, he led indoor tracking and analytics efforts for major retail, monument and airport locations across the globe. During his presentation, Blattner will provide real-world examples of how these solutions have been successfully implemented, having tracked more than 100 million people annually in real-time.
“We are very excited to arm IAEE, their exhibitors and event attendees with a much more robust and accurate suite of metrics from across the entire Expo! Expo! show,” said Blattner. “We have brought real-time indoor location service innovations to market across some of the most highly trafficked locations on earth. Now we look forward to bringing these proven, accurate solutions to the event industry. Our unique methodology will truly shape the events of the future. And, we are happy that Expo! Expo! will be our inaugural exhibition.”
The Indoor Lab and Quanergy to Showcase 3D LiDAR for Indoor Tracking and Security
In addition to its proprietary trade show and event tracking solutions, The Indoor Lab is among the first to leverage LiDAR 3D sensing and perception technology for indoor tracking and physical security. In partnership with Quanergy, the global leader in the development of LiDAR, The Indoor Lab will showcase how 3D LiDAR can benefit and better secure the trade show and event industry during Expo! Expo!. The technology will be presented live throughout the show and in The Indoor Lab booth, tracking attendees in real-time. Representatives from both Quanergy and The Indoor Labs will be available to provide demos and information to the nearly 300 exhibitors throughout the event.
About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Orange County Convention Center, Streampoint Solutions, and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.
About The Indoor Lab
The Indoor Lab is shaping the events of the future. The company delivers next generation event performance analytics through foot traffic analysis that drive significant ROI for everyone across the trade show and event ecosystem. Through a proven approach to real-time foot traffic analysis, organizers and exhibitors can increase revenues and sales opportunities and better plan for future events, while attendees can retain more knowledge from their event experience and better share it with colleagues and leadership. For more information, please visit www.theindoorlab.com.
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Media Inquiries:
Andrea Cousens
+1 (310) 270-8903
andreacousens@authenticimageconsult.com
