IAEE Partners with Bear Analytics for Expo! Expo! 2018

October 9, 2018

Advanced Behavioral Analytics Driving Decision-Making, Attendance

The International Association of Exhibitions and Events™ (IAEE) has partnered with Bear Analytics, an event-data analytics company based in Arlington, Va., who will provide its industry-leading data analytics solutions and team of analysts to IAEE to enhance attendance data management for Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018 to be held 11-13 December in New Orleans, La.

Bear Analytics has delivered a number of its flagship solutions into its engagement with IAEE including:

  • Data Launchpad – industry leading data solution that cleans and consolidates data from multiple external databases to discover performance trends.
  • Audience Heartbeat – the audience profiling solution that defines an event audience across 120 individual and organizational metrics.
  • Audience Pulse – the latest tool that Bear has developed which emphasizes next-level forecasting, pacing and current registration microanalysis to contextualize micro-targeted email campaigns, leading to week-to-week gains in conversion.

Bear Analytics has also involved a team of event-data analysts to work alongside IAEE to interpret data as it surfaces and advise IAEE’s event-marketing team in real-time – ensuring interpretation leads to activation and measurable ROI.

“Our team is leveraging valuable insights from our Bear Analytics partnership on a weekly basis,” commented IAEE Vice President of Exhibitions and Events Scott Craighead, CEM. “It’s enabling us to have a deeper understanding of our customer base and be able to adopt a more agile marketing approach – leading to higher conversions.”

“IAEE is at the center of our industry – we are excited to bring our newest suite of solutions to grow the engagement, discussion and qualified attendance in New Orleans this year,” said Bear Analytics CEO and Co-Founder Joe Colangelo.

Bear Analytics is also partnering with IAEE to bring Expo! Expo! attendees the TechBar, located in the lobby near registration. The TechBar will provide attendees a space to learn about the emerging technologies being featured at Expo! Expo!.

About IAEE

Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.

About Bear Analytics
Bear Analytics is focused on telling the story of an event’s data to inform better decision-making – leading to increased attendance, more agile marketing, and increased exhibition and sponsorship revenues.  Powered by philosophy built on cutting edge data hygiene, analytics, visualizations and human intelligence – Bear enables exhibition organizers to easily transform data they already collect into actionable information that improves event health and accelerates growth.

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Media Inquiries:
Mary Tucker
Sr. PR/Communications Manager
+1(972) 687-9226
mtucker@iaee.com