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IAEE Releases Fifth Edition of The Art of the Show Textbook

April 18, 2019

DALLAS, 18 April 2019 – The International Association of Exhibitions and Events® (IAEE) has released the fifth edition of The Art of the Show, An Introduction to Exhibition Management textbook. Written by a broad spectrum of industry experts, this body of knowledge is a standard resource in university and college classrooms around the globe and provides an up-to-date resource for the experienced professional.

The newest edition of The Art of the Show, An Introduction to Exhibition Management focuses on the requirements for planning and holding a successful exhibition, both for business-to-business and business-to-consumer events, and what must be done leading up to the exhibition, during the exhibition and post-event to create a marketplace for buyers and sellers that fosters engagement and offers a synergistic environment. A robust glossary of industry terms was added, as well as two new chapters.

“We added more than 100 pages to this edition to reflect the latest industry trends and best practices,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “With nearly 70 experienced industry contributors, The Art of the Show is a trusted source of information for all exhibitions and events professionals.”

The 534-page paperback has been set with scholar’s margins so that personal notes can be added, thus creating a personal reference guide. The book consists of six sections and 31 chapters:

CHAPTER 1 – Industry History & Overview
CHAPTER 2 – Exhibitions Defined
CHAPTER 3 – Careers in the Exhibitions and Events Industry

CHAPTER 4 – Strategic Enterprise Management: Process and Outcomes
CHAPTER 5 – Project Management: Managing Successful Exhibitions
CHAPTER 6 – Budget Management
CHAPTER 7 – Financial Management Strategies
CHAPTER 8 – Learning Experiences on the Exhibition Floor
CHAPTER 9 – Sustainability
CHAPTER 10 – Evaluation

CHAPTER 11 – Request for Proposal
CHAPTER 12 – Destination Marketing Organizations
CHAPTER 13 – Facilities
CHAPTER 14 – Site Selection
CHAPTER 15 – Developing Floor Plans 

CHAPTER 16 – General Marketing Practices
CHAPTER 17 – Marketing Strategies and Tactics
CHAPTER 18 – Sponsorship and Promotional Opportunities
CHAPTER 19 – Booth/Stand Sales 

CHAPTER 20 – Housing and Registration
CHAPTER 21 – On-site Operations
CHAPTER 22 – Official and Specialty Service Contractors
CHAPTER 23 – Exhibition Technology
CHAPTER 24 – Audiovisual Systems on the Exhibition Floor
CHAPTER 25 – Food and Beverage
CHAPTER 26 – Shipping Exhibition Materials
CHAPTER 27 – Transportation

CHAPTER 28 – Basics of Hotel and Venue Contracts
CHAPTER 29 – Exhibition Insurance
CHAPTER 30 – Exhibition Security, Risk and Crisis Management
CHAPTER 31 – Business Ethics

The Art of the Show, Fifth Edition is available in print and digital download formats by clicking here.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Buttine Exhibition Insurance, Convention News Television (CNTV), Freeman, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Personify – A2Z Events, Swapcard and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit for more information.

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