Signature Boston

IAEE to Offer CEM Learning Program in The Kingdom of Saudi Arabia

July 2, 2018

Saudi Event Management Academy to Facilitate Courses

The International Association of Exhibitions and Events (IAEE) has teamed with the Saudi Event Management Academy (SEMA) to offer Certified in Exhibition Management (CEM) Learning Program courses in The Kingdom of Saudi Arabia. SEMA will facilitate nine IAEE CEM Learning Program courses from 2-12 September 2018.

“We are very pleased to expand the CEM Learning Program to all exhibitions and events professionals in Saudi Arabia,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “The collaboration with SEMA has been very smooth, and we look forward to initiating the first CEM courses in September.”

Located in Riyadh, Saudi Arabia, SEMA is the first event management academy in Saudi Arabia that covers all aspects of the meetings, incentives, conferences and exhibitions (MICE) industry from concept to reality. SEMA offers high-level courses for students, managers and industry professionals. SEMA is Saudi Arabia’s most prestigious training academy and caters to the local needs of the Saudi community from various hospitality sectors, not limited to event management, exhibitions, meetings and conferences. For the first time, SEMA will be hosting the CEM Learning Program for all meeting industry professionals in Saudi Arabia.

“We are very pleased about the partnership between SEMA and IAEE,” said SEMA CEO Dr. Zohair Al Sarraj. “This agreement was initiated at IMEX 2017 and officially finalized at the Saudi Meeting Industry Convention (SMIC) in Riyadh this year. SEMA looks forward to extending the CEM Learning Program to all meeting industry professionals in Riyadh.”

Click here for the full CEM Learning Program course schedule.

About the IAEE CEM Learning Program
The Certified in Exhibition Management™ (CEM) designation is a globally recognized designation that demonstrates the highest professional standard throughout the exhibitions and events management arena. It was first created in 1975 to raise professional standards in the event industry, and it continues to be the premier mark of professional achievement.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, Convention News Television (CNTV), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center, Streampoint Solutions, and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit for more information.

About Saudi Event Management Academy (SEMA)
Following the Vision 2030, SEMA is officially supported by the Saudi Exhibition and Convention Bureau (SECB) as a Strategic Partner. SEMA joined the membership of the world’s leading event management associations like The Global Association of the Exhibition Industry (UFI), Meeting Professionals International (MPI), International Association of Exhibitions and Events (IAEE), International Live Events Association (ILEA), International Congress and Convention Association (ICCA), and Society for Incentive Travel Excellence (SITE).


Media Inquiries:
Mary Tucker
Sr. Communications & Content Manager
+1(972) 687-9226