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IAEE Women’s Leadership Forum a Great Success

May 1, 2018

Jennifer Hoff, CEM Receives the 2018 Woman of Achievement Award

The International Association of Exhibitions and Events™ (IAEE) celebrates another successful Women’s Leadership Forum on 30 April – 1 May 2018 at the InterContinental Washington, D.C. – The Wharf in Washington, D.C. More than 220 attendees sold out this year’s event, which featured education sessions for women at all stages of their career.

The 2018 IAEE Woman of Achievement Award was presented to Jennifer Hoff, CEM, President, Taffy Event Strategies during the forum. Hoff’s career has been focused on producing trade shows and conferences. Until 2012, she spent 19 years at National Trade Productions (NTP) starting off as a conference organizer, received multiple promotions throughout her career and rounding out her contributions as Executive Director, Industry Relations. In this capacity, Hoff was part of the NTP executive team and contributed to the strategic direction of the company, client and industry relations, staff recruitment, internal processes and direction.

Most recently, Hoff launched a full-service trade show and event management company, Taffy Event Strategies. Taffy Event Strategies produces exhibitions and conferences including Coverings and ASPE-The American Society of Plumbing Engineers Expo. Prior to that, she worked with VP International to launch new events in a variety of market segments. Highlighted events include Coverings, ASPE Expo, U.S. News STEM Solutions and Hospital of Tomorrow Summit.

Hoff has contributed extensively to IAEE on both the local and national levels. She served as Chairperson of the Washington, D.C. Chapter and served on the chapter’s Program Committee. She has served as a member and chairperson on multiple IAEE committees and task forces throughout her more than 20 years as an IAEE member. Hoff currently contributes to the IAEE FutureScaping Task Force and the CEIR Research Council, as well as serving as a member of the CEM Faculty. She contributed to IAEE’s Art of the Show Textbook, 3rd Edition and has instructed the “Introduction to Exposition Management” course at Northern Virginia Community College.

Nearly a dozen IAEE members submitted testimonials on Hoff’s behalf applauding her business acumen, leadership skills and generous mentorship, earning her this year’s Woman of Achievement Award.

“I am honored to receive the IAEE Woman of Achievement Award,” Hoff said. “I value the network of woman peers I have developed through my involvement with IAEE. I am proud to be part of an industry that recognizes and supports the achievement of women.”

From left to right: IAEE Women’s Leadership Committee Chairperson Julia Slocombe; 2018 IAEE Woman of Achievement Award Recipient Jennifer Hoff, CEM; and IAEE Executive Vice President and Chief Operating Officer Cathy Breden, CMP, CAE.

“Jen took a leap of faith when she launched Taffy Event Strategies. She knew she had the knowledge, skills, and a bit of courage to be successful,” said IAEE Executive Vice President and Chief Operating Officer Cathy Breden, CMP, CAE. “As a female business owner, Jen demonstrates that faith in yourself, and a circle of trusted friends and mentors, goes a long way toward achieving success. Her leadership in IAEE, and other organizations, shows that building relationships is a key to success in the exhibitions industry. I’m pleased to have Jen not only as a colleague, but also a good friend.”

IAEE extends a special thank you to the partners of this year’s IAEE Women’s Leadership Forum:

Diamond Partner

Emerald Partners
Visit Anaheim
Visit Baltimore
Visit San Antonio

Ruby Partners
Choose Chicago
Experient, A Maritz Global Events Company

Pearl Partners
Smart City Networks

Supporting Partners
American Airlines
Business Events Canada

Audio Response Services Provider
Conferences i/o

Floral Partner
Convention Plant Creations, Inc.

Furniture Partner
CORT Event Furnishings

Host Partner
InterContinental Washington, D.C.

Mobile App Partner

Photography Partner
Oscar & Associates

Registration Partner
Streampoint Solutions

Signage Partner
T3 Expo

Video Partner
Convention News Television (CNTV)

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Buttine Exhibition Insurance, Convention News Television (CNTV), Freeman, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Personify – A2Z Events, Swapcard and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit for more information.

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