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UID:10000353-1765182600-1765206000@www.iaee.com
SUMMARY:Exhibition and Event Sales - On Location at Expo! Expo!
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nIdentify and describe the key steps in the sales cycle\nDescribe the exhibition sales process\nUnderstand partnership and sponsorship sale process\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nDevelop an international sales strategy\nExplain the importance of providing exhibitors\, partners\, and sponsors with measurable ROI\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-on-location-at-expo-expo8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
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DTSTART;TZID=America/Los_Angeles:20241215T083000
DTEND;TZID=America/Los_Angeles:20241215T150000
DTSTAMP:20260427T104424
CREATED:20240515T234141Z
LAST-MODIFIED:20241119T171503Z
UID:10000026-1734251400-1734274800@www.iaee.com
SUMMARY:Exhibition and Event Sales - Expo! Expo! in Los Angeles
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA
URL:https://www.iaee.com/event/exhibition-and-event-sales-los-angeles-15dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241016T140000
DTEND;TZID=America/Chicago:20241016T153000
DTSTAMP:20260427T104424
CREATED:20240423T170327Z
LAST-MODIFIED:20240807T211824Z
UID:10000017-1729087200-1729092600@www.iaee.com
SUMMARY:Harmonizing Marketing and Sales Collaboration: Conversations for Sales Success - Virtual Meetup
DESCRIPTION:Moderator: \n\nDan Cole\, CEM\, Senior Business Development Executive\, AVIXA\n\nPanelists: \n\nChristy Spahn – Vice President\, Expo Sales and Operations\, International Association of Amusement Parks and Attractions (IAAPA)\nDanielle Dade\, Senior Director\, Marketing and Event Planning\, National Association of Broadcasters (NAB)
URL:https://www.iaee.com/event/virtual-meetup-16oct24/
LOCATION:Virtual
CATEGORIES:MATSO Meets
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/04/MATSO-Meets.webp
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