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SUMMARY:Maximizing Engagement: Marketing Strategies That Drive Attendee and Sponsor ROI
DESCRIPTION:Webinar Description: \nEngagement doesn’t just happen – it’s built through strategic marketing\, curated experiences\, and clear value at every touchpoint. In this session\, experienced exhibition organizers share their go-to strategies for capturing attention pre-show\, sparking meaningful engagement onsite\, and sustaining relationships post-event. \nWhether you’re looking to boost attendance\, enhance sponsor visibility\, or amplify brand reach\, this panel will give you actionable tactics that align with today’s fast-paced event environment\, including: \n\nAudience acquisition strategies that cut through the noise\nCreative ways to activate sponsors and drive booth traffic\nTips for building momentum pre-event and maintaining engagement post-show\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification. \nModerator: Ross Sawai\, Head of US Sales\, EventsAir\nPanelists:\n• Lauren Liles\, CMP\, DES\, Senior Director\, Event Operations and Experience\, American Institute of Architects (AIA)\n• Kathy Rasmussen\, CMP\, Vice President of Housing and Event Technology\, Conference Direct\n• Elaine Richardson\, CMP\, Vice President\, Conferences and Events\, National Black MBA Association
URL:https://www.iaee.com/event/maximizing-engagement-marketing-strategies-that-drive-attendee-and-sponsor-roi-21may25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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