Orange County Convention Center
IAEE Tech Guide - Brought to You by: Austin Convention Center
IAEE Tech Guide - Brought to You by: Austin Convention Center

Objectives


AI-Powered Messaging Enhances Attendee Acquisition And Reduces Marketing Costs

March 28, 2019

Maxi offers an artificial intelligence (AI) driven marketing solution for attendee acquisition. AI and machine learning power messages that enable event organizers to reach new attendees, bring back visitors from previous events and collect post-event feedback over multiple channels. Marketers can track campaign progress through a real-time dashboard.

Maxi’s automated platform delivers messages in 37+ languages across all channels and geographies in a personalized, timely, gender- and tone-optimized manner. The service limits messages, sets downtime, and adds delays to ensure a spam-free experience for recipients. Maxi can send 100,000+ messages in one day via calls, SMS text, and email.

The solution reduces the labor costs associated with call centers by removing the need to contract an in-house or outsourced workforce. It also eliminates the need for training, resource allocation, and communication infrastructure.