The global pandemic has brought the trade show industry to an abrupt halt. Those that were able to move fast enough, pivoted to a “virtual” platform. Unfortunately, many exhibitors had no idea what to expect until actually participating in a virtual show and were not satisfied with the static renderings of their booth, animated characters and limited bandwidth for their clients and prospects to actually engage with their company representatives and brand. Trade shows survive and thrive on the face-to-face interaction. Where was the human element in these virtual shows?
Ohio-based company, Abstract Displays provides a solution. Their VidExpo Suite combines technology with the human element using three dynamic offerings – VidExpo Stage, VidExpo Live and VidExpo Go. VidExpo Stage uses the client’s existing structure or rental structure for Abstract Displays to configure a physical branded environment as a backdrop for commercials, photos shoots and more. Add on VidExpo Live, and clients can use technology to live stream webinars, product demos, Q&A chat rooms with a real person, polling, and interviews with subject matter experts. VidExpo Go allows presenters to be featured remotely with a kit that includes lighting, an updated microphone and camera, and a branded backdrop to look and sound more professional.
Apex Supply Chain Technology engaged with The VidExpo Suite when the NRA show they planned to exhibit at cancelled. Apex experienced the following results at their booth:
- 63% attendance rating. Average attendance rating at an actual trade show is around 40%
- 90% interest rating
- 100% average attentiveness. Over 80 questions were asked
- 53% poll response
Apex Supply Chain Technology was able to see in real time what topics were important to those that were participating and guided the conversation in that direction thereby keeping their clients and prospects engaged during the virtual event.