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IAEE Tech Guide - Brought to You by: Austin Convention Center
IAEE Tech Guide - Brought to You by: Austin Convention Center


Digital Media Network System Improves Analytics and Drives Revenue

March 28, 2019

2018 IAEE Tech Committee Expo! Expo! Show Selection

Orlando, Florida-based etech provides visual-communication solutions for the meetings and events industry. The firm offers comprehensive hardware, integration, and content services to elevate the overall attendee experience and help organizers connect with their audience. Services include content strategy, digital signage design, motion graphics video and photography, immersive environment design, presentation development, voiceovers, and interactive media programming.

ShowCommand by etech is a Digital Media Network System that plans, schedules, and delivers graphic, video, and audio messaging to all connected devices throughout any event space. It takes traditional signage into the future by creating interactive and smart digital signage that allows event organizers to generate additional revenue by providing new unique branding opportunities to their sponsors.

The ability to break up content, messaging, and advertisements based on factors such as time of day, event schedules, traffic patterns, or specific customer actions drives Show Command capabilities. It can manage the dynamic content fed to digital signage. For event sponsors, it can provide personalized content and advertisements to match a specific audience based on its interests, mindset, or demographic profile. It can also schedule specific content at particular times in particular locations, such as before breakout sessions or presentations.

ShowCommand allows for the integration of data from many sources at the event such as registration data, exhibitor data, social media feeds, weather, and news, allowing sponsors to integrate their advertisements with other valuable information. The platform can integrate with etech’s survey stations. The survey stations can be deployed throughout the event to gather real-time feedback on sponsor advertising or events. Additionally, ShowCommand can collect analytics about the advertising, such as the number of times the advertisement ran and during what times, which then can be analyzed against the traffic for the event.