Boomset, based in New York, NY, provides automation software for seamless and successful events from web platforms to mobile devices. They are a 2019 Inc. 5000 Honoree, operating on six continents and servicing thousands of events with over 2 million attendees annually. Event solutions include entry management, on-demand badge printing, facial recognition, session management, RFID tracking, lead retrieval, reporting, on-site services, and more.
Many organizers look for innovative elements to wow their attendees without sacrificing the event management and the security of precious data. With its continued growth and global expansion, Boomset collaborates with clients on out-of-the-box ideas for attendee engagement.
Boomset helped map out the attendee journey from entry and throughout Yext’s ONWARD19 event. Attendees interacted with the event through Boomset solutions and proved to be a live example that defined Yext’s own marketing initiatives & event purpose: the consumer search experience and the overall customer journey.
ONWARD19 attendees began their digital journey in a sleek registration area, receiving their credentials and a custom mobile message once checked in. The message contained their personal URL link to their digital scorecard to earn points & redeem for prizes.
The process for the digital playbook were as followed:
Boomset figuratively and literally took ONWARD19 attendees to the next level based on their personal interaction.
Boomset has worked on advancements to their current offerings, which includes facial recognition check-in, gamified item redemption and mobile scorecard, and interactive lead retrieval kiosks. In 2020, Boomset has released their own event registration and ticketing platform.