Sponsorship Boost creates event-based, non-dues revenue for associations. The White Marsh, Maryland company, worked with the Association for Professionals in Infection Control and Epidemiology (APIC) and the Association for Vascular Access (AVA) to give exhibitors more exposure and increase event revenue at their 2017 annual meetings. Using a digital Scavenger Hunt game, powered by CadmiumCD’s eventScribe mobile app, the organizations achieved several objectives:
- Increased number of attendee-exhibitor interactions
- Increased revenue for organizers
- Enhanced attendee experience and engagement
- Improved visibility for game sponsors
The Scavenger Hunt directed attendees to visit each participating exhibitor’s booth, scan a QR code, and answer a short multiple-choice question about the exhibitor. Attendee participation prizes included water bottles for all participants who completed the game and technology-related prizes (earbuds and iWatches) for three winners each day. Grand prizes (for which the winner was required to be present in the exhibit hall on the last day) included a cash prize of $500 and free registration for the following year’s event.
With 10 exhibitors participating, AVA generated an additional $25,000 in event revenue. Sponsoring exhibitors at both events were promoted through signage and received a list of all attendees who scanned their QR codes. APIC offered game participation as an additional benefit to high-level sponsors that pay annual sponsorship fees to the association.